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How to Effectively Personalize Your Brand on Social Media

Here are five ways that marketers can use social media to personalize their marketing. 1. Use big data to learn about all aspects of your audience’s lives Your audience shares intimate details about their lives on social media, and big data has become the best way to tap into these social insights. The more data […]

Identifying the Best Social Media Networks for Your Business

For some businesses, they don’t have to be present on every social media platform. It’s a number one mistake for business owners to force themselves to be present on all platforms. Just because you can be on one or two platforms, it doesn’t mean that you can just pick a platform and stick to it. […]

Guide to Measuring Content Marketing ROI

In this day and age, users are literally drowning in content. Newsfeeds are filled to the brim with new blog posts, the web is littered with infographics and there are more photo sharing platforms than people know what to do with. That creates a problem for digital marketers, because cash-strapped company bosses aren’t going to […]

3 Critical Strategies for Visual Content Marketing You Need to Learn

Marketers must establish an engaging and emotionally effective visual vocabulary to accompany their messaging. To accomplish this goal, marketers should shape their visual content strategy in order to account for – and optimally deliver on – these three concerns: authenticity, targeting, and tonality. Authenticity Visual content must be in line with (and communicate) the values […]

3 Business Strategies to Get Noticed on Social Media

Social media is regularly discussed as one of the best marketing strategies to use to get ahead in business and build a top brand. However, there are plenty of people out there who have been trying sites like Facebook, Instagram, Twitter, and Pinterest for months or years at a time with no real results, just […]

Tips on How to Craft a Successful Twitter Content Strategy

Companies should update their content awareness messaging on social media to make it more like a newsfeed, rather than a promotional feed. If you’re using Twitter to market your brand, how can you make your content marketing more of a newsworthy? Make your headlines short When making a headline on Twitter, make sure that it’s […]

Social Media and Small Business – Reasons to Use Social Media to Market Your Brand

Marketing is one of those areas that make or break many small businesses in particular. Competing with some of the larger brand name companies in the same industry who can offer lower costs, whether marginally or substantially, is no easy task. One thing that has leveled the playing field with those larger corporations is the […]