The Benefits of Social Media Management to Your Business

In social media marketing, you need to set specific business objectives such as increasing sales, increasing exposure to your brand, increasing customer experience, etc. Find out reasons why you need to have a social media presence. 1. Legitimize your brand Social Media management gives internet consumers more confidence in your brand. When internet users discover […]

Content Marketing Strategy Guide for 2016

It’s not a revolutionary concept that you need a content strategy to succeed in marketing. But what does that actually look like? With rapid shifts in marketing trends, and the availability of new technology to track engagement and automate communication, it’s more important than ever to figure out how your content marketing plan works. Here’s […]

4 Ways to Find and Connect with Social Media Influencers

Social media is an easy and inexpensive way to promote your brand to your target audience. However, this does not guarantee an immediate increase in reach. A great way to boost your visibility is to build relationships with the right people. You can achieve this by engaging with influencers on social media. Here’s how: 1. […]

4 Reasons to Use Infographics in Social Media Marketing

Infographics are a great way to compile information and present it in an easy, visually digest-able format to your audience. Infographics can be used to tease content from white papers, reports, survey results – just about anything quantifiable. They are also a great way to tell a story about a brand’s journey, present industry facts, […]

Social Media Engagement – How to Humanize your Brand

Do you want to engage with your social media audience on a meaningful level? Then give your brand a voice and aim to strengthen your relationship with your prospects. Here are some valuable information on how to humanize your brand on social media. 1. Show Off Your Staff Recruit some office personalities to use in your […]

Content Marketing Tips and Tricks – Maximizing the Shelf-Life of your Social Media Posts

The average lifespan of your social media post will depend on the platform you’re using. Posts on Twitter have the shortest lifespan of 2.8 hours while Facebook posts have 3.2 hours life. Pinterest posts, on the other hand, could last up to three months. That’s 1,680 times longer than any type of Facebook post. But […]

How to Come Up with Interesting Blog Topic Ideas to Boost your Content Marketing

When you have a blog, sometimes it can be really difficult to come up with blog topics. Content marketing is so important and you want to have blog posts that are interesting and provocative. In present day social media marketing is one of the best ways to get yourself out there and having a blog […]