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Guides for Marketers: Insights From the 2014 Social Media Marketing Industry Report

The fact is that social media is the one of the main ingredients in a successful digital marketing mix. Almost everyone is taking the plunge into the social media sphere.   Improving your online presence takes a lot of experimentation, analysis and corrective action.  It is a significant challenge to say the least.  Fortunately, Social Media […]

#FaveTweets: Succeed With These Social Media Tips

  Social Media Contents and Opinions Article on the tweet below was written by Mike Volpe, Hubspot CMO. According to Mike, the key to a successful social media strategy is to show, not tell.   He also stated that visual contents are meant to stay…..given the increased engagement of posts with images.    However, there are many […]

Social Marketing Buzz: Takeaways from the 20th FIFA World Cup

June 12, 2014 marked the start of the 20th FIFA World Cup with Brazil as host country for this famous event.   A total of 31 teams participated and 64 matches were played.   Team Germany was hailed as the winner. The recently-concluded event made an enormous global impact on social media, communications, advertising and information […]

#FollowFriday: Your Daily Dose of Inspiration

Life is full of ups and downs and sometimes can be very difficult.   We all need the encouragement which comes from a daily dose of inspiration.  As online marketers working in this fast-paced environment, the downturns of life will happen.  The truth is that they’re inevitable and there is not much we can do to […]

Hot Video of The Week: What’s Trending? Brands on their 20th FIFA World Cup Video Ads Marketing Campaign

The recently concluded 2014  FIFA World Cup in Brazil has been the most talked about topic, both on online and offline, these past few months.   CNN says it’s the biggest social media event……even surpassing the social media buzz from this year’s NFL Super Bowl. Every match has been interesting and so have video ads marketing campaigns […]

#FaveTweets: Visual Contents are Meant to Stay

We have recently been active on image publishing sites like Pinterest, Instagram and Tumblr.   Though these sites, especially Instagram, are well known among unrelated and even controversial image publishers, we cannot afford not to be connected with these sites.   After a week of surveying sites for visual content and promotional effectiveness, I can see brands […]

Social Marketing Buzz: Social Media for Book Marketing

Hopping onto the bandwagon of social media can actually help authors stand out from the rest.   Benefits include greater recognition, online market exposure and a larger social media following.  Authors who embrace social media might also learn some valuable marketing techniques of other successful online marketers. The fact is there are many great books out […]