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Follow Friday: Women In Business

Business has long been seen as the domain of men.    Still, over the decades, women are creating a stir with their skills and wisdom in managing the different aspects of business. Some have even taken the leadership reins. Take Melissa Mayer for example.    When a top-tier woman talks about business, it is best to pay […]

Seth Godin: Spreading Ideas Helps You Win

For any business, making a sale is perhaps the most important of goals.    And that is not a bad thing.    There are plenty of products and services that are offered to the marketplace.   The only problem here is this – there are many choices of products and services to consider with so little time.   Add […]

The Latest News on Social Media

Our takeaway from the latest news on social media is that it’s one of the most important elements of a successful marketing campaign.     Partnered with quality and compelling content, it can very well maximize its impact with the largest of target audiences.     But, unlike traditional marketing delivery methods, social media can be hard […]

Content Marketing for 2015

Now that the year 2014 is nearing its close, it is time for us to discuss what we should be doing for our marketing and promotional efforts for 2015.     This brings us to the essence of our topic today – content marketing.     When we talk about marketing, it is all about content.     After all, we […]

Follow Friday: Start-Up Marketing Agencies On The Rise

Marketing has never been easy, but take a look at the various marketing agencies you see around.     There are a good number of such companies that start up and also a seemingly equal number of marketing/advertising agencies that close down.    When it comes to marketing agencies on the rise, it’s good to […]

To Succeed in Business – Be in Business

Many entrepreneurs start in business hoping that the product or service they offer will be a best-seller.    Business owners who have started a company would see this as a very difficult task.    To discover how to succeed in business be in business.    One cannot finish what he or she does not start. […]

Lead Generation Thanks to Social Media

For many businesses, the ability to acquire more customers and clients is dependent on its successes in lead generation.    After all, lead generation serves as the backbone in which a marketing campaign is built upon.    A good lead generation plan can help a company attract more customers with the least amount of effort. […]