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4 Social Media Marketing Mistakes Businesses Must Avoid

Remember your business objectives Before embarking on a social media marketing campaign, review your business plan. What are your objectives? Are they to grow a business, which prides itself on being a thought leader within its chosen industry? Perhaps you want to be the company to which people head when looking for an eco-friendly boiler. […]

How to Generate More Leads with Data-Driven Content Marketing

It’s time for marketers to rely less on their gut instinct, when it comes to their content marketing strategies, and start relying on real data regarding customer conversations and needs. Here are some insights gleaned from this data-driven approach to content. Let the Customer Dictate your Content Strategy The key point to remember is that […]

3 Tips for Making Impactful Social Media Messages

Here are three techniques to employ in order to make your social media campaigns more effective and achieve your desired results. 1. Stay engaged Social media marketing is about more than just posting content that you find interesting or relevant. At its core, the goal of social media is to connect people. Thus, to use […]

Content Marketing Best Practices – How to Create Content on a Tight Budget

The lack of financial resources doesn’t mean you can’t employ content marketing effectively. You don’t have to choose between breaking the bank and neglecting content marketing altogether. You can make prudent, judicious decisions to develop and deploy content in a cost-effective manner. Start with Your Costs A good place to begin is by evaluating how […]

Social Media Action Plan – What to Do If Your Social Media Isn’t Driving Sales

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and Pinterest continue to drive only a small portion of online retail sales. When it comes to driving sales, marketers have yet to unlock the formula to produce real results from social. The following are […]

Understanding the Fundamental Laws of Social Media Marketing

The law of listening You have to go through the online content of your target audience and join discussions in order to learn about their interests. This will enable you to spark conversations and create content for adding value instead of adding clutter to their lives. The law of quality Quality is always going to […]

Unconventional Social Media Marketing Tips for Brand Success

Here are a few slightly unconventional social media marketing tips that could work for you. 1) Thank your followers You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with. 2) Get to know your […]