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Social Media and Small Business – Reasons to Use Social Media to Market Your Brand

Marketing is one of those areas that make or break many small businesses in particular. Competing with some of the larger brand name companies in the same industry who can offer lower costs, whether marginally or substantially, is no easy task. One thing that has leveled the playing field with those larger corporations is the […]

3 Social Media Business Benefits Beyond Sales

Social media has provided a convenient low-cost marketing platform for many small businesses in recent years, and has quickly become one of the top forms of internet marketing. Unfortunately, for many businesses, social feels like more of a burden than a boon. It’s How Your Business Meets People Businesses today operate in a digital age, […]

4 Ways to Boost Your Social Media Branding Strategy

If you’re struggling to build a powerful brand on social media, there are strategies that you can implement in your campaign that may help you achieve your goal. 1. By telling a story Stories, as we all know, are an old form of mass communication. Some psychologists think that humans are hardwired to respond to […]

How to Auto Post Twitter Using Feed140

As we all know, Twitter is a highly popular and fast-paced social media platform. For this reason, it can be hectic for marketers to come up with new auto post Twitter updates without getting lost in thousands of tweets posted every minute. To stand out, you need to have a strong Twitter strategy. An effective solution […]

Time-Saving Tips for Content Marketing

One of the main reasons that website owners do not produce enough content is because of lack of time. How to save time with content marketing is one of the most frequent topics that website and blogging teams ask about. Here are five ways in which you can save time with content marketing: Plan and […]

Measuring Social Media ROI – How to Prove Its Validity

Proving that your social media marketing efforts are worth your company’s budget and time can be a challenge. Social media after all, despite its ubiquity, is a relatively new phenomenon that can be hard to make projections from. So you might ask: How can you, as a B2B marketer, prove that social media will work […]

How to Improve Your Video Marketing on Social Media

Online videos are all the rage this 2016. Viral videos are earning million and millions of views every day – and hundreds of those videos are shared on social media. In fact, almost 81 percent of US Millennials use YouTube. The video uploading site that started on 2005 is creating huge waves in online marketing […]