Social Marketing Buzz for 09-20-2012

News on Google Marketing, according to Brafton, with Google+ exceeding 62 million users and with its website’s new users adding 625,000 daily, Google’s Paul Allen believes that the social network users would reach over 400 million before 2012 ends.

Since September upon the removal of the invite-only barrier, there is a fluctuation in the growth of Google+ with rise and fall situation. Active accounts reached over 40 million as reflected on its quarterly earnings call. Google kept silent until Allen’s proclamation on his own Google+ account, revealing platform’s rapid growth in 2012.

The busiest month for the website is December since over a quarter of its users create their accounts during this time. Brafton reported that 77% of companies in the global top 100 are using the service.

According to Allen, Google expects more developers to use API to create more apps for the social network the following year.

Brafton reported that earlier this year an API for Google+ was released, and was available on popular third-party social media applications, such as Involver and HootSuite. But still, Google+ is not accessible on TweetDeck, the third-party app obtained by Twitter earlier this year.

Read more at Google+ now with more than 62 million users

News on Yahoo Marketing, according to All Things D, China’s Alibaba Group has purchased half of Yahoo’s multibillion-dollar assets.

According to Alibaba, it has restructured its relationship with the Silicon Valley company in a $7.6 billion deal. AllThingsD reported that officially the transaction was completed last week.

In the past 12 months, the company handled $12 billion in transactions and presently carries a valuation of $40 billion, Alibaba reported. Nevertheless, the company has $3 billion in cash and the strategic flexibility that comes with it.

The deal will net Yahoo about $4.5 billion with taxes, a satisfactory return after seven years on the $1 billion Jerry Yang investment in Alibaba. Recently, there was a plan to return most of the cash to shareholders. But new CEO Marissa Mayer has other plans for the money, despite the persuasion of many bankers, investors and entrepreneurs to invest a bit of it on a wide range of acquisitions.

Read more at As Expected, Alibaba Closes $7.6 Billion Yahoo Deal

News on Twitter Marketing, according to Twitter Blog: with new Twitter profiles, your presence on Twitter can now be significantly enhanced. An all-new header photo can be uploaded and added to your profile.  Your new enhanced image is visible as someone views your profile on the web or through mobile apps.

The new profile also provides a photo stream so Twitter users can learn more about their fellow tweeters through the pictures they share. On iPhone, Android and iPad, photo streams can be seen below recent Tweets. To be see the photos on another users profile, just swipe through the stream or tap any thumbnail to view their full screen photos.

Aside from your header photo on iPhone, iPad and Android, you can still have an extra photo as a background photo on twitter.com. To complement your header and profile photos, a background image can be uploaded.

Read more at Because you have more to show

Other Social Marketing Articles of Interest

Yahoo’s Sale Of Alibaba Assets To Net Company $4.5 Billion Cash Infusion (Updated)

Gartner Says By 2014, 10-15 Percent of Social Media Reviews to Be Fake, Paid for By Companies