Infographics are a great way to compile information and present it in an easy, visually digest-able format to your audience. Infographics can be used to tease content from white papers, reports, survey results – just about anything quantifiable. They are also a great way to tell a story about a brand’s journey, present industry facts, etc. In a nutshell, you can put a lot of useful information that adds value to your network in one post.
Use infographics to:
1. Tease content
To promote content like a report, white paper or video download you could compile facts from your content and create a branded infographic to promote the piece or landing page. Urge followers to download the main piece of to receive more information.
2. Repurpose evergreen content
If you have an old blog post or other evergreen content an infographic may be a good way to breathe new life (and clicks) to it.
3. Industry facts/How-to/Education
Content that adds value is the kind of content that your audience will connect with the most. Present facts or educate your audience on your industry or cause. For example a clothing brand could create an infographic on how to dress for different dress codes. Giving your network a little more insight into the bigger picture could be what turns a follower into a customer. Fun facts are great for infographics too! Part entertainment, part value is a great content combination.
4. Accompanying content
Sometimes creating accompanying content like a checklist is a good way to promote your main piece. Infographics can include a checklist or other activity to support your goal.
Original Source:
http://www.dharilo.com/home/2015/12/30/how-to-use-infographics-in-your-social-media-marketing/