If you’re struggling to build a powerful brand on social media, there are strategies that you can implement in your campaign that may help you achieve your goal.
1. By telling a story
Stories, as we all know, are an old form of mass communication. Some psychologists think that humans are hardwired to respond to them. They can help people relate to your brand and what you do. When you create compelling stories, you will get media attention.
2. By having a personality
Most businesses, these days, always talk about their products/services. However, if you wish to capture your audience’s attention, you should convince them that you have a human side or, at least, you must sound like your brand is run by humans.
3. By taking a stand
Most companies shy away from taking a stand on certain public issues. For them, it’s best to leave this matter to advocacy organizations.
But having a strong position will set you apart from the crowd.
Although taking a stand may alienate some people, the values that you showed will attract devoted fans. As long as your position is consistent with the values of your brand, speaking out is largely an upside, rather than a downside.
4. By being provocative
When making a provocative social media presence, you need to ensure that your content will inspire people to think differently. The key here is to say something that hasn’t been said before. Provocative content ignites emotion causing people to share it with their friends.