The importance of industry news in content marketing
News on Social Marketing, according to Brafton News, with the rise of digital content marketing last year, relevant content is needed for your brand to engage consumers and to increase traffic. Content that has quality standards for search and social sharing is also necessary to achieve visibility among audiences.
Your business can be run by a sustainable stream of story leads in the industry news which can elevate your business and attract more prospects since these are research-based and is ever evolving.
To drive website traffic, social interactions, conversions and search visibility, Brafton clients now believe in the news-centric content marketing. This white paper discovers how industry news will be used for content marketing to help your brand with leads from across the web.
This will help you learn strategies for aligning industry news content with conversion funnels, types of content that drive audience engagement across channels, why high-quality, frequently updated content is essential for SEO and social marketing, how your brand can influence industry trends to create demand for your business, why industry news is in high-demand and how it is changing and learn tips to maximize research-based industry news.
Read more at How to use Industry News for Content Marketing
First Comprehensive Study on Sharing released
News on Social Marketing, according to Share This Blog, as part of an ongoing partnership with Starcom MediaVest Group (SMG), ShareThis, the world’s largest platform for sharing and influence, recently announced the release of the most comprehensive study of online social sharing. This study shows the online behavior that is shaping the way users interact with each other and with content online.
The study includes a complete analysis of more than 7 billion sharing signals across all major sharing channels, particularly at the sharing patterns of the 300 million monthly users across the top 1,000 publisher websites of ShareThis.
It was also revealed how sharing provide users the ability to be influential, how different types of content across different types of social channels are shared and how sharing stacks up compared to search when it comes to increasing traffic for websites and brands.
Almost half of the traffic for websites and brands that is created by search is generated by sharing with 31 percent of referral traffic and 10 percent of website visits accounted through sharing.
Comment shared by large groups of people get to a bigger audience than content passed along from others since shared links are clicked on 4.9 times each on average. Many people are influential on only one or two topics instead of one person being influential on a wide range of topics and that sharing is about moments of opportunity and relevance.
Read more at ShareThis and Starcom MediaVest Group Collaborate to Release First Comprehensive Study on Sharing
Diversity of content critical to success of web marketing effort
News on Social Marketing, according to Brafton News, according to Ken Barhoover, marketing manager at Park Place Technologies, the success of a web marketing campaign depends on the diversity of its content which includes news content marketing, in-depth white papers and/or infographics. Barhoover points out that it’s critical that website content targets the informational needs of a CEO, CIO or mid-level marketing manager.
Since it is important to create content for each person you want to target or hear from, Barhoover said that “Agility to adjust your content or the way you produce it should focus on what’s working or what your prospects want and what isn’t working is a key factor of any successful web marketing campaign.”
To be able to develop good strategies based on results and to determine what’s working with specific audiences, it is important to use analytics. Base on Barhoover’s marketing campaigns; he said that “I don’t decide what content we share. Our website visitors do.”
Marketers still have a hard time in identifying their audiences effectively despite creating content appropriate for prospects. Content will not succeed if it fails to attract the right audience even if it has an informative and attractive infographics and a well written article.
Read more at Tech marketer says diverse content crucial to audience targeting [Interview]
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