Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion.
This is a tad surprising since Twitter also owns Vine, the 6-second video social network. While a 6-second video is different than an animated GIF, the length is similar and may replace Vines in some cases. MarketingLand
Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. http://t.co/XBrAbOm4Ya
— Twitter Support (@Support) June 18, 2014
To try that here’s our first GIF tweet
Friday! Everyone does this. #dancing http://t.co/ODqUhyeTCs — Feed140.com Team (@feed140) June 27, 2014
BetaTwentyone compiled 10 awesome GIF tweets from brands.
Which Tweets Get the Most Engagement?
- Photos, which averaged a 35 percent boost in retweets.
- Videos, which got a 28 percent boost.
- Quotes, which received a 19 percent boost in retweets.
- A number or stat, which received a 17 percent bump in retweets.
- Hashtags, which garnered a 16 percent boost. Search Engine Land