To many of us, Twitter has become an essential part in our social media marketing campaigns. Most of the tweeps answered recently in our highly-engaged retweet (Stages of a Twitter User) ………they’re obsessed with it and it has also become a significant part of their lives.
Here’s good news for everyone and a sort of motivation to crave for more followers ! Your Twitter efforts might not be in vain. Your tweets can actually get indexed ! How ? Read on.
Recent research from Stone Temple Consulting indicates there are some factors virtually guaranteeing a Tweet will be crawled and indexed, if you’re willing to invest the time, energy and financial resources to significantly grow the number of your followers.
The indexation level of tweets for influential people with 1 million or more followers is actually quite high. Read more of this research here.
Search Engine Land also attached to their article a video of Matt Cutts tackling the issue of social signals and the Google Search algorithm where he quoted as saying “factors like followers on a Twitter account were not a part of Google’s ranking algorithm. However “social signals” is one of the many factors in SEO success based on their released Periodic Table Of SEO Success Factors.
Bottomline:
Whether tweets may or may not be indexed by Google, as marketers we need to pay attention as to how we can increase our social media efforts in order to see improved results. One can likely gain more followers by consistently engaging with your audience in your preferred social media platforms. Of course, Google can’t give a clear picture of what things we can do to dominate the search results. For now, all we can do is to do what is proper, be noticed in your niche, engage, work more and gain more followers !
HAPPY MARKETING 🙂