In this modern age, incorporating social media into a business strategy is no longer a luxury but a necessity. Why ? Entrepreneurs need to have a presence in order to connect with their prospective customers. We are all aware that no matter how busy people are now, they somehow find time to check their Facebook, Twitter, Pinterest or Instagram accounts. Social media is the best place to introduce products, brands and offers, since it is where people from different time zones meet and get connected. It works 24/7 and it is easy for the majority of prospective clients to use.
The benefits of social media marketing:
- Business exposure
- Increase in sales
- Reduce marketing expenses
- Enhance search engine ranking
- Increase traffic
- Generate leads
- Enhance communication
- Target the right audiences
- Visually-stimulating tool for advertising
- Enhance business partnerships
Let’s hear what other bloggers are saying as to why you and your business should be in social media.
Jeff Bullas provided a long list of reasons why you and your business should be in social media. According to him, we now have access to the media because of social media. You have to take charge but it takes passion and motivation to be successful. Read his blog here: 44 Reasons Why You Should Use Social Media for Your Personal and Business Brand
After understanding the reasons why you should be in social media, Brett Relander reminds online marketers in his contribution in Social Media Today that social media is solely about making a direct conversion from making a connection to resulting in a sale. It does indeed play a key role in the sales funnel. You need to track the effectiveness of your social media campaign.
It is practical and efficient to incorporate social media into business. Exposure is important to all types of businesses…….especially to sprouting ones. Having a domain in the World Wide Web is an advantage and being present in social media allows businesses to acquire a much more powerful tool as part of their marketing strategy.
Of course, on top of everything, companies need to make sure that their products and services deserve to be offered to the world. There has to be a level of quality since the social media can only help gather customers. Customers need to be satisfied with what they are purchasing or acquiring from companies.
A responsive and efficient website is important as well, since all the target audiences that will be directed to a company’s domain will dig into the details prior to their purchase. If they cannot find what they want and need, there is a higher likelihood that prospective customers will back out from the online buying process.
Social Media is the Top Internet Activity
Aside from entertainment, many people find jobs via social media. Business transactions and shopping happen in it as well. Why? People can participate in these activities any time and anywhere as long as there is a device that can connect to the internet and of course an internet connection. It is easy, fast and convenient to be active in important activities through social media. This is because there are good visual materials, easy contact methods, and convenient methods of payments. People have various choices. People from all walks of life and of all age groups use social media. This is the most ideal place for business, entertainment, and even employment.
Modern Devices Fuel the Use of Social Media
Who can resist modern gadgets that telecommunications companies offer nowadays ? Having a single top-notch mobile phone is like having a camera, laptop, mp3, and GPS in one. Most of these gadgets are able to connect to the internet which makes it more addictive for people of all ages to use in purchasing activities as well. These are the reasons why it is practical and wise to incorporate social media into businesses.