Social media marketing can take a lot of your time. This is especially true if you are a solo entrepreneur or owning a small business. Being on every social media platform at once can be a lot of pressure. But there are ways to significantly save time as you are marketing your brand on social media.
Be consistent
When it comes to social media marketing, one of the keys to succeed in this area is consistency. To built trust with your clients and prospective customers, you need to carry a consistent professional image.
- Choose the same images, colors and taglines on all profiles.
- Opt for consistent tone and timing.
- Make sure to respond to important inquiries from your customers.
Be Choosy
To make sure that you are delivering consistent quality content, you have to choose a platform where your company’s most profitable clients and prospective customers are active.
Choose one to three platforms, instead of all social media platforms. But do not forget to include specialized forums.
Doing so, will help you save at least half an hour a week.
Choose the best times for every platform
In order to ensure that what you are sharing to your prospects can pack a punch. To do this, you must learn the best times to share.
If most of your users are active on Pinterest, make a schedule post for the day that closely matches your business. For instance, Mondays are said to be great for fitness photos. Tuesdays, on the other hand, are great for technology shares.
On Twitter, you may use tools that can help analyze your followers and be able to set schedules to make the most of your updates.
Although there are general guidelines about the best times to post, you should monitor your analytics to be sure that the times and days you choose to post are the best times for your case.
Use automation tools
They can lessen personalization. True.
But you can save time on your social media marketing. However, it is also important that you combine automation with real-time presence.
Make sure that you respond to customers’ inquiries within 60 minutes.
Analyze everything
Most social media marketing campaigns of companies have little direction. If you are not focused on your efforts, you are wasting hours of your time.
To know the type of content that you can post, you must test each post that you make.
Use the right content
In order to create a viral content, you might want to create content with positive message. The stronger the emotional response is, the more likely it will receive a great number of shares.
But you can only create viral content if you know what type of audience you are serving.
When you know what content to use, you are saving more than half an hour of your time a week.
Original Source:
http://socialbarrel.com/ways-to-save-time-on-social-media-marketing/100952/