Social media is an easy and inexpensive way to promote your brand to your target audience. However, this does not guarantee an immediate increase in reach.
A great way to boost your visibility is to build relationships with the right people. You can achieve this by engaging with influencers on social media. Here’s how:
1. Connect on Facebook.
First, search Facebook for influencers in your industry using key words and significant phrases. Then, once you’ve found influencers who can help you, build an online relationship with them: “Like” their profile page and their content, like pages that they have also liked, comment on their content and share their posts. Post to their page about how much you like their message or product. If they like your page back, send a message quickly to introduce yourself and extend a warm greeting.
Remember, be judicious and non-promotional — you’re trying to build a relationship, not overwhelm them. By getting in front of their audience, hopefully they will follow you and their followers will, too.
2. Connect on LinkedIn.
Send them a connection request, making sure to tell them how you know them or know of them. Follow the influencer’s company page, and share their content.
Once the influencer accepts your connection request, send them a message explaining that you know their time is valuable — influencers get a ton of mail, so write a message that is to the point and explains what you bring to the table for them. If you don’t want to wait for them to accept your connection request, you can always upgrade to LinkedIn Premium, which lets you send direct messages without being connected.
3. Network on Twitter.
First, Follow the influencers you’ve identified on Twitter — all of their accounts, personal and business. If you get a follow back from them, tweet a thank you to their @handle.
Next, use your Twitter lists and make one just for influencers. When they tweet, it is very easy to find them. Engage in their conversations and re-tweet, like or reply to their tweets — this is the best way to build relationships. Stay active, post often, and automate your evergreen content so you are always visible.
4. Connect on Instagram.
Search for your keywords to find influencers: accounts featuring your keywords, or people who are using your keywords as hashtags.
Once you identify the accounts with the largest followings that are in alignment with your space, get their attention by following their accounts. If the influencer doesn’t follow you back, try un-following them and following them again.
Instagram is about reciprocity. If an influencer comments, comment back. If they like you post, like theirs back. Make sure that you are posting frequently and regularly, and using relevant hashtags in your posts that will help you to be found.
Original Source:
http://www.entrepreneur.com/article/254470