1. Post Less Content
Social media success in 2016 will depend on the quality, not the quantity, of your output. We’ve already witnessed this phenomenon in the evolution of SEO, and it will only continue to seep into every thread of the web.
Content aggregators like Google and Facebook are actively beginning to penalize businesses who practice content “spamming.” This means that companies who produce large amounts of content with little value will suffer when it comes to actual content exposure.
2. Don’t Spread Out Across Every Channel
Along the same lines of putting more energy into the quality rather than quantity of your content, invest concerted focus on a few choice channels instead of spreading your attention thin across many. Remember that the caliber of posts will be evaluated on their engagement levels, so it’s much more worthwhile to develop a history of quality content that generates a loyal base of followers who regularly interact with your posts.
3. Post Low-Res Videos
Video quality is important, but only when it comes to actual content, not necessarily the production value.
The other point to keep in mind when posting videos to your social media channels is to focus on native video — i.e., videos posted directly onto Facebook rather via a YouTube link. Native videos have the most reach because sites, like Facebook, favor their own “original” content versus third-party sources.
4. Think Small
Think small: at least, as small as your mobile device. Make sure every one of your posts, videos, images — truly, every piece of collateral you send through the ether to land on the pages of your social channels — is optimized for mobile viewing and engagement.