Companies should update their content awareness messaging on social media to make it more like a newsfeed, rather than a promotional feed.
If you’re using Twitter to market your brand, how can you make your content marketing more of a newsworthy?
Make your headlines short
When making a headline on Twitter, make sure that it’s between 70 and 100 characters. To better capture your reader’s attention, use capitalised headlines. In a recent survey, Twitter users read news through their timelines while others browse the timelines of others.
Use facts and lists
In addition to making shorter headlines, you need to make your audience’s life a little better by providing them with facts and lists. By having an informative approach on how you communicate with your audience, you’ll surely build a long-term relationship with them in no time.
Include photos
Yes, a picture is still worth a thousand words on Twitter. When you do add images, make sure that they’re custom-made or newsworthy graphic. These can help in breaking through the clutter while they can capture the hearts and minds of your readers. Most importantly, they can capture their eyes.