Quality, Customization and Strategy are Essential in Outsourcing Content Marketing
News on Social Marketing, according to Brafton News, for businesses intending to outsource content marketing, high-quality, custom content and SEO expertise are the most commonly sought after characteristics of third-party agencies.
Companies aiming for the improvement of their online content marketing campaigns have reached 87%, mostly set sights on third-party custom content agencies. 2012 Digital Content Marketing Survey discloses that businesses must seek first-class content writers.
Companies outsourcing their content marketing require a high-quality, professional writing. Almost half of the respondents preferred to deal with an excellent provider generating top quality content. A prospect’s point of view gives emphasis on grammatical, spelling or factual errors for it could damage a brand’s reputation. The focus of search engine is producing the best content to avoid frequent errors which may harm organic or paid search campaigns.
Furthermore, 30% are interested on agencies offering in-house consulting and advising link to account managers page in order to attain its objective. Thirty nine percent prefer a content marketing partner that develop a strategy and create articles unique to their brand, like the consultancy and customization. Partners developing strategic, targeted content that make adjustments to content strategies can be critical for the success of marketing campaigns.
Recently, Brafton reported that companies intend to outsource their web marketing campaigns to third parties. Social media marketing is a strong candidate for outsourcing, especially given the success of the channel when integrated with content.
Read more at Companies outsourcing content marketing look for quality, customization and strategy
Blogging is Replaced with Facebook
I found this interesting article over at USA Today on Social Marketing and I wanted to share some of the points with you, on the onset of social media, more companies started replacing blogs with nimbler tools, such as Facebook, Tumblr and Twitter.
Earlier this year, a survey by the University of Massachusetts Dartmouth says that in 2010, 50% companies maintain blogs and dropped to 37% in 2011. Only 23% of Fortune500 companies maintained a blog in 2011, flat from a year ago after rising for several years.
The trend in business is consistent with a bigger loss of interest in blogging among consumers. Pew Research Center discloses in late 2010 that blogging among adults ages 18 to 33 fell 2% in 2010 from 2008. According to Nora Ganim Barnes, a professor at the university, “Blogging requires more investment, needs content regularly, a need to think of its risks, accepting comments, liability issues and defamation. A blog is a tool and content you own.”
Pete Steege, director of marketing communications and Web strategy for Rimage says that companies often underestimate the amount of work a blog requires, comparing it to a newsletter or an ad.
According to Milton Gray Draper, director of investor relations, that Core-Mark Holding is the fresh-food distributor who doesn’t have a blog for fear of running into trouble with federal regulators about proper disclosure.
Lou Hoffman, CEO of The Hoffman Agency says several corporate blogs does not succeed in attracting readers for they focus solely to pitch products which are usually badly written. “A company should understand that a content on a blog shouldn’t be ‘bout me’ for it tends to be boring.”
Read more at More companies quit blogging, go with Facebook instead
Google’s New Algorithm Looks to Make SEO More About Quality Content
News on Social Marketing, according to Brafton News, Google will soon roll out a new algorithm with the purpose of making SEO more quality content and user experience than traditional search optimization strategies.
According to Matt Cutts, Google head of search spam, algorithm will credit companies which focuse on quality content. Google’s adjustments aiming to create relevant content to users, a number of sites found some backdoors to a strong search ranking that Cutts and Google hope to close.
Search Engine Roundtable reported that Google is expecting to “level the playing field” with the latest update by the drop of ranks of “overly SEO‘ed” sites, which will give attention to sites with less technically savvy SEO elements but strong content. With the evolution of the web, GoogleBot, the series of algorithms used to rank websites after search queries, has become more sophisticated.
Eventually, Google aims to make SEO offer the best overall user experience. Among the best ways to organically grow a search ranking is a comprehensive new media marketing strategy centered on high-caliber content.
News content marketing strategy provides frequent, relevant updates, a resource for users to read about the latest industry updates. The use of social media marketing can help increase visibility for this content and share it with more relevant audiences, subsequently drive SEO-friendly inbound links and traffic.
Recently, Brafton stated that the role of organic search marketing is frequently undervalued by over 70% of marketers usually benefit from the visibility generated by new media marketing.
Read more at Google will punish overly optimized sites and focus MORE on content for SEO
Other Social Marketing Articles of Interest
Cracking The Sponsored Post Code: 25 Bloggers Reveal What They Charge
7 STEPS FOR OVERCOMING WRITER’S BLOCK (AND WRITING A BRILLIANT BLOG )