Texting While Walking Will be Fined In US Town
News on Social Marketing, according to Sky News HD, texting on mobile phones while walking will be fined by police in a US town. This was imposed following an increase in the number of jaywalking incidents where pedestrians illegally or recklessly cross roads and ignoring the marked routes.
According to officers in Fort Lee New Jersey, this is a big risk of making people’s lives in danger and making them prone to vehicular accidents for not focusing on the road.
Police patrols are being stationed to search for “dangerous” walkers, who are violating the rules of the road. Leaflets are being distributed as a warning for pedestrians of the crackdown.
At a news conference, Fort Lee Police chief Thomas Ripoli said, “It’s a big distraction since pedestrians are not watching where they’re going and they’re not aware.”
So far, over 20 people have been reported being hit by cars in Fort Lee this year. In the previous month and a half, a minimum of 117 tickets was issued for jaywalking offence, demanding a fine of $85.
Read more at Fines For Texting While Walking In US Town
US Asians’ Digital Usage Has an Above-Average Degree
News on Social Marketing, according to eMarketer, Asians are considered the fastest-growing racial group in the US with 17.3 million as of 2010.
Although many US Asians are not very fluent in English, they are above-average in digital usage, like internet engagement and mobile ownership. Reaching this audience is through digital channels.
As US Asians involvement with the internet and mobile is so high, it is but natural that its mobile internet usage is in above-average degree. According to eMarketer, mobile internet users will reached 45.1% in 2012(vs. 38.5% of the general population), with a rise of 53.0% in 2016 (vs. 60.5%). Asians spend more or less 5 hours and 47 minutes watching mobile videos monthly compared to their white counterparts with 3 hours and 37 minutes. Asians said that they “spend less time sleeping because of the internet.”
According to Dolliver, “US Asian’s growing size and purchasing power should not be ignored for they are the saving grace with their high involvement with the internet and mobile technology.”
Read more at Digital Is the Place to Reach US Asians
Smartphones Used by Consumers for Online Shopping
News on Social Marketing, according to Brafton News>, Nielsen reported that electronics shops and department stores are the sites where consumers turn to their smartphones for online shopping, demonstrating the value of web content marketing for products.
Respondents turning to their smartphones for information on electronics they plan to purchase in stores are 73%, while the other 43% do the same for department stores. Consumers also consult the web for office supply stores, clothing stores and grocery stores.
According to several respondents, when shopping they read product reviews and website content. An article or blog post has a big influence in their purchase decision. A content marketing strategy helps businesses attract potential customers and others
Smartphones are being used by consumers while shopping to find coupons, price comparisons with different vendors on the web and QR codes businesses use.
Recently, Brafton reported that last year there was an increase in the global smartphone market by 42%. Furthermore, in the coming years expect a fast growth in smartphone ownership. Since portable, internet-enabled devices foster constant web access, businesses must continue to have a fresh internet marketing campaigns to drive maximum impact to Americans doing online research while shopping.
Read more at Study: Content marketing influences electronics and retail shoppers with smartphones at point of purchase
Other Social Marketing Articles of Interest
Awesome Facts and Figures on the Rise of the Social Mobile Web – INFOGRAPHIC