Social Media Marketing Provide Greater Benefits than Paid-Ads
News on Social Marketing, according to Brafton News, Associated Press and CNBC reported that 83% of Facebook users never click on paid ads on Facebook.
Despite millions of Facebook users, only a few monitors the paid content served to them. Social Media Marketing used by businesses may provide greater benefits than paying for placement on the website.
Even with facebook’s fast growing popularity with 900 million users, convincing users to click paid content has been difficult. Facebook generates over 3.2 billion Likes and comments daily as revealed during its filing to the Securities and Exchange Commission, is expected to rise as regular users increases.
According to Brafton, Facebook’s growth made it the leading source of web traffic in the U.S. with 9% of all page views came from the site.
Read more at Social media marketing campaigns best served with content over paid ads
Google’s Expansion of a Trial Campaign Increases the Focus on Quality Landing Pages
News on Social Marketing, according to Brafton News, Google revealed its expansion of a trial campaign that altered its algorithm for ad rankings by increasing the focus on quality landing pages.
Originally, Google’s Quality Score shift is only available in Portugal, Brazil, Spain and other Spanish-speaking nations, thinking it ideal to launch the initiative across the board.
With the change, advertisers will be influenced to invest in top-notch content writing for landing pages, and overall content marketing efforts must meet Google’s standards if sites want search visibility.
In Google’s announcement of its new Quality Score tweaks, Google said, “In a Google search, relevant results are appreciated and will be a great experience after they click.”
Eventually, recognizing businesses constantly monitoring and improving their websites is the aim of Google’s various algorithmic changes.
According to Brafton, Panda 2.5 launched, is not a method for long-term SEO success but must strive to offer high-quality, relevant content.
Read more at Google adjusts AdWords Quality Score to focus on landing page quality
Marketing Content Targets Tablet Users in Various Locations
News on Social Marketing, according to Brafton News, Viacom reported that tablets are being used frequently by consumers and in various locations. With the extensive capacity of these device, lead to their involvement in different activities from entertainment to professional.
Ninety-six percent are using their tablet devices in the living rooms, 94% browse the web or read on their handsets in bed. While 59% use their tablets in the workplace, and 55% use their devices in class and for school work.
Recently, Brafton reported that according to 91% of tablet owners, the device is their major access point to the web for online information.
Since content marketing campaigns are designed to reach a target audience that most appeal to ideal prospects, tablet users are especially active in searching for certain kinds of content., According to Brafton, most tablet users began utilizing more news content after purchasing the device.
Read more at Marketing content should target tablet users on the go, in the home
Other Social Marketing Articles of Interest
CASE STUDY: SOCIAL MEDIA CUSTOMERS ARE MORE VALUABLE CUSTOMERS