Facebook launched Reach Generator to fans
News on Facebook Marketing, according to eMarketer, Facebook’s income and advertising plans in January 2012 are now scrutinized. Users interacting with branded content on the site, and not advertising, may cause a problem for the social network.
According to Greenlight, a search engine marketing company, 44% of users never clicked on Facebook’s ads. Another 31% rarely clicked on advertisements while 17% never “liked” brands and companies on Facebook.
Thirty two percent shared quizzes, 26% shared sweepstakes and 29% shared trivia contests. The most known type of branded content users shared, at 39%, is “Pick your favorites” where users can select things from a list as their favorite.
Companies are not required to pay Facebook with the exposure of this interaction and the sharing of branded content. In order to increase fans view percentage of a brand post in their news feed or on the right-hand side of their homepage, Facebook initiated Reach Generator, assuring that 50% of fans will see a branded post every week. Instead of relying on unpaid brand content reaching users, Facebook encourages businesses to spend money with Reach Generator.
Read more at Facebook Users Interact with Brand Content Over Ads
Social reports assists companies determine activities from social platforms
News on Social Marketing, according to Brafton News, Google laid out social reports to assist companies evaluate the value of social media marketing campaigns for companies to measure anything from dollars generated by social to traffic the channels bring to a website.
Despite experts’ claims that the channel develops visibility on the web and brand awareness, social media marketing is having a hard time in convincing some businesses.
Through social reports, marketers assist companies determine the activity they get from social platforms, including Facebook, Twitter and several others.
Users use analytics tool to compute the amount of conversions they achieve from their social presences. Marketers can customize their objectives through conversion to guarantee a precise picture of social’s value to their media marketing campaign.
This technology is centered on accuracy and signifying the way users are using social to interact with a website.
Understanding social media’s marketing importance to companies will surely increase as businesses starts using them. Pinterest’s growth in the last six months made most companies consider using the platform, Brafton recently reported.
Read more at Google rolls out new social reports to gauge channel’s value
Buddy Media prefers Salesforce bid over Google
News on Social Marketing, according to , All Things D, salesforce.com is near to a deal in getting Buddy Media, the company that helps brands manage their Facebook presence.
The deal hasn’t closed yet, but sources reveal that Buddy Media prefer Salesforce’s offer over Google bid and that the two companies have agreed to terms that will value Buddy Media amounting to over $800 million.
Well known for assisting big brands navigate Facebook, Buddy Media has recently expanded beyond the social network to other social media platforms like Twitter, LinkedIn and Google+.
Many believed that Facebook or WPP would end up getting Buddy Media, but Salesforce intends to use Buddy Media to extend its core customer relationship management offering. Buddy Media will help out Salesforce’s clients get to their consumers and leads where they are spending plenty of time online.
Buddy Media has increased a reported $90 million. During its latest funding round in August 2011, investors valued it at $500 million.
Salesforce.com also bid on Vitrue, specializing in social media marketing. However, Oracle ended up acquiring Vitrue for more than $300 million.
Last year, Salesforce bought Radian6, another social media platform company for $326 million.
Read more at Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million
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