Curation with Quality Content Keeps Consumers Interested and Engaged
News on Social Marketing, according to eMarketer, though informative and engaging content may be hard to find for both consumers and marketers, enterprising marketers curate their own content with the aim of providing the material that their customers searched for.
According to Curata, nearly all marketers are finding, filtering and sharing content with over 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies. With 95% curate content over the past six months by sharing a link, blog post or other content type with potential customer. While 85% regard the main objective of content creation as generating thought leadership. At 80%, building a brand’s visibility and buzz was a near second.
Time constraint, the major problem face by three –quarters of respondents is an understandable situation for over half of marketers are manually hunting for appropriate content on third-party sites. Nearly same number of respondents, 73%, considered creating original content to be shared as their biggest challenge.
Social media is the platform of choice for sharing content, with 76% of marketers used social network as the main channel for content distribution. Keeping consumers interested and engaged, curation must be with quality content and done on a regular basis.
Read more at Content Curation Can Inform, Engage Customers
Google Product Search Would Eventually Shift to Google Shopping
News on Social Marketing, according to Brafton News, Google’s second rebranding initiative of the week, launched on Thursday reported that its Product Search becomes Google Shopping.
In 2002, Froogle is Google’s first name in the shopping game. Evolving significantly landing on an entire shopping platform aimed at driving revenue for both Google and the vendors it works with.
Google Product Search is currently in use, but would eventually shift to Shopping. Google Commerce blog reported that images of products on its SERPs were made larger to allow easier comparisons of items for consumers.
These changes will not affect SEO campaigns. Nevertheless, inactive use of Google Shopping suggests a well-rounded new media marketing campaign uses several different channels and efforts to improve search ranking and visibility throughout the web.
Google’s announcement of its first rebranding move this week includes similarly substantial adjustments to a service. Brafton reported that Google Places is not doing good compared to Google+ Local, making Google+ a more valuable social media marketing tool moving forward.
Read more at Google Product Search becomes Google Shopping, rebrand continues
Google Knowledge Graph Brought About More Search Queries
News on Social Marketing, according to Brafton News, Google’s Knowledge Graph brought about speculation on the effect of the feature on search. In the past weeks, the returns pointing to users conducting more searches and actively engaging with the content yielded by their queries.
Google Fellow Amit Singhal stated in a Wall Street Journal interview that more active Google users access more in-depth content about their topics. Those subjects associated with the content are being accessed frequently, as results not only yield links to articles and other content regarding the query itself.
According to WSJ, those running free online encyclopedia consider it to be an acceptable feature, while some believe that Wikipedia and other sites may object. The major goal of the organization is allowing access information to people, where Knowledge Graph makes easy access to data.
Knowledge Graph’s overlying principle of creating high-quality content is the best method for a company looking to boost organic search ranking.
Brafton reported that Knowledge Graph will eventually make the concept of thought leadership and brand authority especially important moving forward. Sites become greater resources as companies develop a broad range of content intending to help their readers learn.
Read more at Knowledge Graph leading to more search queries for Google
Other Social Marketing Articles of Interest
Facebook Forced By Privacy Activist To Put Policy Changes Up For Worldwide Vote Until June 8th