Companies Should Focus on Social Content, Not Ads
News on Facebook Marketing, according to Brafton News, according to Greenlight, in order to appeal to their users, companies using Facebook should focus on content rather than on paid ads. Forty four percent never click on Facebook ads, and 31% rarely do so.
Three percent says that they do so regularly and 10% click on ads often. But most users disregard these ads completely. User’s interaction with social content shared by brands is rising. Twenty six percent Like brands on Facebook often, while 9% said they do regularly. The figure of consumers engaging with content is a good sign for social media marketing campaigns.
Social visibility elevates SEO and recognizes new prospects and by sharing website content, companies can improve their web presence and drive traffic to their main website. As more companies add social into their media marketing approach, Facebook is developing new metrics and tools to aid businesses do exceptionally well.
Social Reports from Google Analytics are among the tools companies can use. The evaluation of a social campaign is important to steady success, as the channel is among the most active on the web, Brafton reported.
Read more at Facebook fans want social content, not ads
Negative Effect on Brands Name Due to Writing Error
News on Social Marketing, according to Brafton News, companies turn to third-party custom content agencies to perk up their online content marketing campaigns. Getting premium content writer is a company’s priority.
The most in demand service among businesses outsourcing their content marketing is a high-quality, professional writing since factual, spelling and grammatical errors can have a harmful effect on a brand’s name. Sites with numerous content errors will likely have low standing.
The Content Marketing Institute’s 2012 Digital Content Marketing Survey found that 26% of respondents are looking for an agency with SEO proficiency. Almost 90% of Americans begin purchase decisions with inquiries on Google, Bing and other search engine. These companies wish is to generate contents that assist organizations to increase their ranking on SERPs.
Thirty percent of respondents want to have an agency that offers consulting and advising link to account managers’ page to make sure content attain its desired purpose while 39% want a content marketing partner that develops a plan and make articles exclusively to their brand. Partners that can develop strategic, targeted content and can easily make adjustments to content strategies over time.
Also, an important factor for content marketing partnerships is the proven records of success and its original content.
Read more at Companies outsourcing content marketing look for quality, customization and strategy
First Update for Penguin 1.1 Webspam Algorithm
News on Social Marketing, according to Brafton News, Google has rolled out its first update of the Penguin webspam algorithm, which penalizes websites that unfairly stuff keywords into content, use complex link schemes to game search algorithms and any practice that Google considers as webspam.
Few marketers became aware of the update because the rollout came at about midnight on Saturday. Also, only a few websites will feel the impact of the update since less than 0.1% of all searches was affected, Matt Cutts, well-known engineer and head of all things search for Google, reported.
Even with speculations from the SEO community that Penguin had already been updated following its release last month, Google maintains that it was the first update for Penguin since April 24.
The update was the same to most Panda iterations in 2012 as Google merely refreshed Penguin.
The Penguin update was part of Google’s string of activity with three different algorithmic alterations in an eight-day period. Two Panda updates were observed by users in that time as well.
Read more at No holidays for Google, Penguin 1.1 comes over long weekend
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