Brand USA dedicated to bring in more tourists to US
News on Social Marketing, according to Carrentals.co.uk, Brand USA, the newest agency in charge on promoting the countries’ tourism industry for foreign tourists announced its first-ever full marketing campaign for the US. As revealed at an International Pow Wow conference.
The International Pow Wow is the largest travel trade show in the US, attended by US travel organizations, domestic and international travel buyers from over 70 nations.
To increase economic growth and drive job creation, Brand USA was created to boost international tourists to the country through promotional and marketing efforts. Extending the country’s message of welcome across the globe and inviting international travelers as its goal of the campaign. They believe that the best way to connect to the world is through the best known universal language – music.
Land of Dreams, an original composition of Grammy award-winning singer-songwriter Rosanne Cash, serves as the heart of the campaign. Brand USA is also inviting musical artists from all over the world to perform their music in US towns and cities and to profile their favorite things about the country online and in social media.
Promotions and engagements around the US will be showcased through Facebook, YouTube and Twitter while holidaymakers can plan their trips through the DiscoverAmerica.com website as an information portal.
Read more at US Launches First Tourism Campaign
Mobile search to edge desktop devices by 2015
News on Social Marketing, according to Brafton News, by 2015, mobile search will become the most preferred method of scanning the web.
According to a BIA/Kelsey’s report, mobile and desktop search will be equally popular late in 2014 before mobile ultimately becomes the leader in 2015.
BIA/Kelsey thinks mobile will have at least 113 billion search compared to 85.6 billion from desktop devices by the end of 2016.
However, the most significant result of the study is the extensive growth in search overall. In 2011, more than 55 billion searches were done from desktop devices with another 19.7 billion coming from mobile search. By the end of 2012, the desktop queries are expected to exceed 61 billion and mobile to come up to 31 billion bringing overall search over 90 billion queries.
Users’ continuous queries through mobile devices will help increase the growth in search activity, and the combined mobile and desktop queries is predicted by BIA/Kelsey to exceed 100 billion next year.
To get both desktop and mobile search users, companies must make sure that their website is fully compatible with smartphones and tablets and to further improve SERP standing on each, mobile elements must be added to their SEO strategies.
Read more at Report: Mobile to drive search volume beyond 90 billion queries in 2012
“Quiet periods” can now be converted into campaign opportunities
News on Social Marketing, according to memeburn, annual marketing campaign plans by companies generally focus their budget spend on producing big spikes on interest and awareness. However, regardless of the size of the budget, there will always be quiet periods between a company’s marketing and communication campaigns. This downtime or quiet periods between campaigns can now be converted into an opportunity to construct loyal customer communities.
Millions of people reached by your marketing schemes, through television and radio, don’t instantly buy your products because maybe they are yet undecided, though, they might still be interested. Disregarding these customers will tell them that you’re only interested in their money.
The best way to convert the marketing-driven spike in attention into an engaged, always-on opportunity is by building social communities. Every marketing spike will get new people to the community, building slowly, and opening up those valuable times between the campaigns. This quieter time, or “not campaigns”, present brands the chance to listen, converse, share, help and become more engaged.
Taking the “not campaign” seriously and working hard to sustain a healthy social community around your brand, will give you a large, actively engaged community.
Every time you start on a new campaign, your marketing spike will never drop to zero and you’ll have a higher base from which to work.
Read more at Building social communities: the NOT campaign opportunity
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