Take some time to read and ponder what the top marketing business leaders are saying. It can help new entrepreneurs avoid various trials and errors in their various business ventures. Their advice can serve as a powerful motivation. It can keep a sprouting business thriving despite the harsh competition in the marketplace.
It is true that there are many challenges that a business will have to face. But, it always helps if there is someone who can show you the ropes. It’s always a good idea to look to the top business leaders.
Listen to what the top business people have in mind and get on the right path to success. With the help of social media, you can get your daily dose of wisdom by following these wonderful individuals on Twitter.
1. John Jantsch (@ducttape ) – He is the author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine and The Commitment Engine. John Jantsch is also a small business marketing consultant and speaker.
Wisdom from John:
- Use data to drive decisions. So much of what online marketers do still today is make campaign and product decisions based upon gut or outdated notions when it has never been easier to let markets, splits test and conversion funnels make the most profitable decisions for you.
2. DJ Waldow (@djwaldow) – He is the founder and CEO of Waldow Social
Wisdom from DJ:
- Don’t forget to be human ! I think as marketers, we sometimes forget that most of our content is being read by other other humans. If you want your message to stand out, ditch the Franken-speak and talk to your audience the way that other humans speak. Add some humor. Keep it light. Don’t take yourself too seriously.
3. Karen Leland (@KarenLeland) – She is an author of 8 best-selling books. She is a keynote speaker, expert in branding/marketing, strategy & implementation, content strategist, and a journalist. She is from the Sterling Marketing Group.
Wisdom from Karen:
- Offer a free information product, which has value in your customer’s mind. One of the major online marketing mistakes that people make is not cultivating an opt-in email list. One way to create an engaged group of fans and followers is to offer a free download of an eBook, podcast or other short-and-sweet article.