The average lifespan of your social media post will depend on the platform you’re using. Posts on Twitter have the shortest lifespan of 2.8 hours while Facebook posts have 3.2 hours life. Pinterest posts, on the other hand, could last up to three months. That’s 1,680 times longer than any type of Facebook post.
But how can you extend the life of your post on Twitter and Facebook?
Customize Your Content Post Per Network
Your target customers can be on Facebook while others like LinkedIn or Twitter. But you have a post that you want these two groups to see.
Customizing your content may help you maximize your social media marketing effort. However, it’s still important to remember not to overdo it. That said, make sure that you produce some original posts for every network.
Repost
If you’re sharing links to your social media accounts, they tend to have a life of just a few hours. To maximize shared links, you should repost them for the next days, weeks and months. Here are three big reasons you should repost the same content multiple times.
Republish Old But Evergreen Content
Evergreen content is a kind of post that attracts new leads. For that reason, it’s considered a goldmine because it doesn’t have a time limitation. This type of content is always fresh and interesting even if it was written two to three years ago.
To increase the SEO value of your evergreen posts, you may use contextual links in your new post.
You may also recycle your content and turn it into a blog post through a SlideShare presentation. Or you may use this type of content to build an infographic.
Read the full article:
https://socialbarrel.com/how-to-give-your-social-media-post-a-longer-life