The recently concluded 2014 FIFA World Cup in Brazil has been the most talked about topic, both on online and offline, these past few months. CNN says it’s the biggest social media event……even surpassing the social media buzz from this year’s NFL Super Bowl.
Every match has been interesting and so have video ads marketing campaigns prepared by game and team sponsors – especially from the two sportswear giants Nike and Adidas.
Above all brands, Nike became the most watched FIFA WORLD Cup Ads with soaring 87M+ watchers – populating the #RiskEverything hashtag.
Though Adidas, with its signature hashtag #AllInOrNothing, recorded 18M+ watchers. We can’t say they weren’t successful…….right?
As a non-sponsor, how can you benefit from social media trends, not just for the World Cup ? This statement from Vijay Setlur answers this question. “Non-sponsor brands have to be able to compete on a creative level.”
Create your own social media buzz by creatively attaching yourself with what’s trending today!