Best of Twitter is Now Delivered In Your Inbox
News on Twitter Marketing, according to Twitter Blog, the best of Twitter is now being revealed in a weekly email digest brought to your inbox, containing a summary where most significant Tweets and stories are being featured.
The design is identical to that of the newly updated Discover tab which emphasizes on who shared the story beneath summaries to aid in determining which one do you think is most important to you.
The most engaging Tweets can be seen by the people you follow through this new email digest, even without following those who wrote them. Those who retweeted or favorited Tweets can also be seen from your network. To retweet, favorite, reply or view the conversation, just click “View details.”
In the next few weeks, this new email will be unveiled so do check out your inbox for new messages from Twitter. Your preferences for this new digest can be managed in your Notification Settings.
Read more at the best of Twitter in your inbox
The Unveiling of Linkedin’s Newest Mobile App for Windows Phone
I found this great article over at LinkedIn Blog on Social Marketing and I wanted to share this with you. LinkedIn’s newest mobile application for the Windows Phone is now being unveiled. Since most professionals depend on mobile devices for their businesses and jobs in preparation for their daily work, LinkedIn for Windows Phone makes it easy to get on-the-go access to your professional network.
This new LinkedIn app is made best-in-class in the Windows Phone marketplace to enable you to connect with millions of professionals worldwide, instant accessibility with news and information from your professional connections, read pertinent news with an impact on your industry, keep posted with your professional groups, job search, and keep track with your favorite companies’ news.
In some instances, Windows Phone app is considered to be more functional compared to its iOS and Android siblings.
Gathering of important insights is made possible for professionals in order to make smarter business decisions right from their Windows Phone device.
Read more at Introducing LinkedIn for Windows Phone
Mobile Search is Used for Shopping Research for Its Accessibility
News on Social Marketing, according to Brafton News, Interactive Advertising Bureau reported that companies aiming to boost site traffic from organic search, should include mobile SEO in their campaigns. More and more consumers turn to their smartphones and other mobile devices for products and services information.
During a shopping research, mobile search is preferred than desktop and laptop computers due to its quick accessibility. Mobile phone is used by 28% to “find product/service info,” while 18% “searched for a store location,” which is increasingly practiced by users.
Generally, marketers’ preparation for the growth of mobile in their web marketing campaigns should include targeting the growing smartphone audience which could be of help in attracting prospects seeking this brand information.
According to 47% of respondents, their latest mobile commerce activity take place at home, while 29% conveyed it occurred while they were “out and about,” an implication that consumers opt to mobile search even with the availability of laptops.
Recently, Brafton reported the popularity of mobile commerce activity even when consumers are in stores. Smartphones are not just used to research products but to compare prices on the web as well.
Read more at Mobile search more common as consumers research products, locations
Other Social Marketing Articles of Interest
New Google Plus Data Shows Weak User Engagement
Google’s Knowledge Graph search update delivers “content you want” – not keyword results