Facebook reveals new tools, features to develop marketers social campaign
News on Social Marketing, according to Brafton, according to aimClear, the future of social media marketing with the platform is an example of paid advertising that is identical to organic social marketing based on Facebook’s moves like the sponsored stories and posts.
With over 900 million Facebook users, only a few click on or show interest to the ad content Facebook serves. Beyond 80% of users disregard ads completely, while many Liked brands’ pages and interact with the content they share, basing on CNBC and the Associated Press’ study.Although Facebook use became a routine process, ad content is usually excluded in this routine.
Nevertheless, Facebook’s new tools and features help develop the value of marketer’s social campaigns. Introduction of paid content into users’ news feeds with least distraction is an advantage for businesses, more exposure for their social content and increase traffic to their website.
With the rise of Facebook use, creating a strong presence on Facebook becomes a competitive necessity for marketers. In the US, 9% of the web traffic goes to the website, getting over 1 billion page views in a week, Brafton reported.
Read more at Future of Facebook marketing is in paid ads that resemble organic
Google+ Confident Even With Low Monthly Engagement
News on Social Marketing, according to sproutinsights, despite the growth of Google+ lately, ComScore reported that visitors of the social network aren’t staying long enough.
The average use of Google+ is approximately three minutes per month compared to Facebook, averaging to 405 minutes per month and even MySpace beats Google+ with an average of eight minutes per month.
Despite all these reports, Google remains confident. According to a Google spokesperson, “Google thinks about the service not as a site but as a deepening of its relationship to billions of existing users who are already committed to Google’s services like Search, YouTube, Android, etc. By this measure, engagement is already enormous.”
Some might think that Google may not be successful in capturing the interest of users but Google+ is still very new compared to social giants like Facebook and Twitter. Engagement on every social network varies, and many individuals including brands, are still feeling it out.
Read more at Google+ Falls Below MySpace for Monthly Engagement
Facebook to Likely Hit 1 Billion Users by August
News on Social Marketing, according to Mashable Social Media, based on the statistics on its amended S-1 filing, Facebook will likely pass the 1 billion mark before the end of 2012 since it has already 901 million users.
Facebook is by far the largest social network in the world, followed by Twitter with 500 million users in February but with only 140 million active accounts as disclosed by Twitter.
Facebook’s S-1 filing as basis, the company claims 125 billion friendships, receives 3.2 billion comments per day and 300 million new photos daily. Among the 901 million users, active users were 526 million per day in March. And about 488 million people used Facebook mobile products that month.
Facebook’s IPO paperwork filed with the SEC is the source of the company’s estimated users reaching 845 million in February, and is likely to hit the 1 billion mark by August.
Read more at Facebook Now Has 901 Million Users
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