Tailored Trends Convert Twitter Network to Actual Customers
News on Social Marketing, according to HubSpot Blog, in its official blog, Twitter announced that it has started rolling out Tailored Trends.
Tailored Trends are trends that are customized particularly for you and your account, based on your interests, location and followers. With this feature, choosing to opt in to the update will discard junk trends.
Twitter’s restructured algorithm determines the content of its ‘Discover’ tab and ‘Trends’ list basing more particularly off of the follower and location data distinct to each individual user. This feature gets rid of trends that never existed in your network’s radar and allows hyper-localization of the information.
This update will surely have an impact on the way you use the site for marketing. ‘Trends’ box will become significant with this rollout for it determines what’s important to your Twitter network as your regular feed currently is. Tailored trends give you the chance to recognize a huge event happening within your industry.
Through the localization of the trends box, local businesses can offer incentives in real-time to convert their Twitter network into real customers.
Read more at Twitter Launches Tailored Trends, Making Newsjacking Even Easier
App Center Provides High Quality Apps for Users
News on Social Marketing, according to Facebook Developers, App Center is already being launched. It is where great social apps on the web and mobile can be found.
The App Center supports the growth of high-quality social apps by focusing on the interest of the people and what made them enjoy.
It is available on Facebook.com, iOS and Android apps. Browsing from their computer, a mobile app can be sent to their phone. If a download is needed for a mobile app, users will be directed to the install page in the Apple App Store or Google Play.
The basis of Apps Center with their apps listings is on quality signals from users and if necessary requirements are being met, wherein status can be viewed in the App Dashboard.
An updated app detail page, even if unlisted is important since it can be seen in Facebook search for people who haven’t installed your app.
The App Center instantly include your apps once quality standard is obtained.
Introducing over 600 apps, including new apps like Ghost Recon Commander, Jetpack Joyride, and Ghosts of Mistwood, more apps are being added every day.
Details on its international availability will be provided in the coming weeks or you can visit the App Center for more details.
Read more at Growing quality apps with the App Center
Facebook Exchange Allows Advertisers to Deliver Relevant Ads
News on Social Marketing, according to Business Insider, a new “real-time bidding” ad exchange system for purchasing ads on the network has been introduced by Facebook. Users are given easy options if they do not want to be targeted by advertisers since this exchange is enabled through browser cookies.
The exchange doesn’t have sponsored stories or premium ads, thus, users can’t purchase Facebook’s mobile-only sponsored stories. It only features standard display ads.
Facebook Exchange enables real-time bidding on Facebook. It is a procedure that allows advertisers to bid in real time on a particular ad impression making them bring more significant advertising in a timely manner. Advertisers can show people more relevant ads while also running more efficient and successful campaigns by bidding on a specific impression rather than a bigger group.
A travel website wanting to reach a customer with incomplete purchase transaction of a flight, Facebook Exchange enables them to present related ads to that customer.
According to Facebook, people still have the same control over the ads they see on Facebook without sharing the user data with the advertisers.
Read more at How Facebook Says Its New Ad Exchange Will Work
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