Yahoo Looking for Major Changes with new CEO
News on Yahoo Marketing, according to Brafton News, PayPal President Scott Thompson is now Yahoo’s new CEO. Thompson joins the company at its critical moment with its struggles to drive revenue in web advertising and continuous fall in the search market share rankings.
Marketers will be on the lookout for Thompson’s potentials to make a new type of ecommerce service with his broad background in payment solutions and other technologies.
In the search and email markets, Yahoo continues to struggle to compete with Google and other competitors. With Yahoo’s fall in the web advertising revenue in recent years, Bing now fields queries conducted on Yahoo.com. Google leads ad search while Facebook dominates social investment.
With Thompson on the helm, Yahoo is expecting a major transformation to revive its brand, whether or not Thompson can introduce a new type of ecommerce leading to a change of direction for Yahoo.
However, it seems unlikely that Yahoo will take the top spot in the search market again as it falls from its no.2 spot. Brafton has recently reported that while Google continues its control on the search market, Microsoft’s Bing tied Yahoo in its latest analysis on the market.
Read more at Will Yahoo’s new CEO move the company toward ecommerce?
Brittanica reached an Agreement with Microsoft
News on BIng Marketing, according to Brafton News, Bing announced the addition of information snippets after an agreement was made between Brittanica and Microsoft. Just like Googles Knowledge Graph, the data will be seen on the results page when a pertinent encyclopedia entry would be part of the results.
The Brittanica entries are in the usual search results and not in their own sidebar. In the entry, links to other web encyclopedias can be seen by users for more information. Only Brittanica provide important search answer found on the SERP itself.
With the developing nature of the web, providing fast information to its users is very vital, according to Bing.
The difference between Knowledge Graph and Bing’s Brittanica Online Encyclopedia Answers is that on the Bings feature, there are no links to related topics while Google includes related searches within its Knowledge Graph and links direct to SERPs for those searches.
Google Fellow Amit Singhal recently told The Wall Street Journal that users are doing more searches on the website as a result of Knowledge Graph. Wikipedia, the main source of Google users’ information is very pleased with the feature since more users are reading its content.
However, the possible effects of Bing’s addition remain to be seen.
Read more at Bing rolls out Brittanica Online Encyclopedia Answers, counters Google’s Knowledge Graph
Qwiki Video can be viewed on the SERP
News on Bing Marketing, according to Brafton News, with the consideration of in-demand video content among marketers, Bing is introducing a different kind of SERP content by adding video from Qwiki into its results. It helps the search engine give a better-rounded set of links for users to select from when they do a query.
The new component of the integration is that the video can be seen on the SERP. The Qwiki video will help users receive a short clip of the video content before deciding if they want to see the entire video. YouTube and Wikipedia are the sites used to collect the video results.
Clicking on the Watch the Qwiki allows users to activate the video.
Like Google’s Knowledge Graph, the use of the data from Brittanica allows Bing users to have a new and interesting look at its SERP. To add even more context to search queries for users, Bing has also added Brittanica Online Encyclopedia into its search results.
As it continues to increase its market share, looking for ways to differentiate itself from Google and other search rival is important for Bing. Though it has a better position than last year, Bing is still largely behind Google.
Read more at Bing integrates video into search with Qwiki partnership
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