Yahoo’s Video SERP allows users to browse and view video simultaneously
Yahoo’s Video SERP allows users to browse and view video simultaneously
News on Yahoo Marketing, according to Brafton News, to let users easily find high-quality content, Yahoo introduced new rollouts for image and video SERPs. This gives users strong images and videos available directly on Yahoo SERPs.
Continuous scroll to its video SERPs has also been rolled out by Yahoo to locate content without going through different pages. Searchers can view the latest videos posted to the web by sorting both image and video content by quality.
Users can now view content and browse other topics simultaneously with Yahoo’s new search while you watch capability.
In recent months, Yahoo has tried to find ways to innovate its search features. An indication of the company leaning towards improvement is the rollout of Axis, a browser plugin and mobile app.
With these new image and video search and Axis, Yahoo’s product and services will surely improve. But this does not seem to have an effect on the dominance of Google and Bing in search.
Yahoo’s struggle with its product continues even after rolling out Axis when its search market dropped to 13.4% in May from 13.5% in April. It has also cancelled two services, Web Analytics and social network Meme, due to low turn-out of usage figures.
Read more at Yahoo updates video, image search to bring users fresh, high-quality content
Subscriptions help build businesses in Facebook
News on Social Marketing, according to Facebook Developers Blog, starting July a new feature will be available to all Facebook.com and mobile web apps. Facebook will be introducing subscription as another way to build your businesses. For a monthly fee, subscriptions can help you establish a recurring revenue stream and offer updated content or premium experiences.
Majority of games on Facebook are using their own virtual currencies since Credits was introduced in 2009, thus, lessening the need for a platform-wide virtual currency.
To easily get to the worldwide audience of Facebook users who wants their apps and games paid in their local currency, Facebook is supporting the pricing in local currency. This also gives users more flexibility and simplifies purchase experience.
Local currency pricing enables users to set more consistent prices for non-US users and price similar item differently on a market-by-market basis.
Facebook’s subscription already uses the local currency pricing and the local currency support for in-app payments will soon be release. By the end of the year, it will be necessary for games or apps that sell virtual things, to use local currency.
Developers like KIXEYE and Zynga are already testing subscriptions.
Read more at Introducing subscriptions and local currency pricing
Linkedln launched Targeted Status Updates
Linkedln launched Targeted Status Updates
News on Social Marketing, according to Linkedin Blog, in April, LinkedIn launched Targeted Status Updates to the 2 million companies who have LinkedIn Company Pages. Targeted Status Updates aims to boost the relevance of conversations between companies and LinkedIn members. Members can now obtain relevant information from companies they follow while companies can provide content to particular audiences.
It is important for members to follow companies and get company status updates to gain industry insights like company news, industry trends and job opportunities in your news feed that can help you attain your professional ambitions.
A recent study shows that 67% of members follow a company to get industry insights, 61% for company news and 49% are attracted by the peer community.
Until now, only a few customers have tried Targeted Status Updates, and they are very optimistic with the results that they see. And with the introduction of the powerful new follower insights page, company page administrators can now easily understand the demographics, growth, and engagement of their followers and quickly track the effectiveness of their efforts.
Read more at Enabling More Relevant Conversations between Companies and Followers
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Google+ Opens Its API To Flipboard, Users Will See Google+ Integration Soon