Twitter Trend shows News Content Marketing Drives Traffic
News on Twitter Marketing, according to Brafton News, Buddy Media reported that an effective and strong method in driving social presence and relevant website traffic is through news content marketing. This is based on their research on engagement trends among Twitter users.
According to the research, 17 percent more engagement from users is generated on Tweets with fewer than 100 characters compared to the longer one and with 86 percent more retweets on Tweets that include links.
Because of the sharing of brief headlines with links to articles, businesses can improve their social media marketing effort by developing news content marketing campaign. To find news content, social networks are being used frequently. Headlines and links to articles on the site help drive consumers through a conversion funnel.
According to Content Marketing Institute, channels used by marketers to distribute their content are as important as the content itself, regardless of the type a brand published online. By using social media marketing and email campaigns to deliver site content to prospects, it guarantees that the target audience will receive and will be influenced by the marketing content.
Read more at twitter-user-habits-point-to-news-content-marketing-as-driver-of-traffic-engagement
Visual Content Results in 47% More Engagement
News on Google Marketing, according to Brafton News, as Google continues its effort to make its service more effective, improvements were made to its search by image tool to ensure the accuracy of results and help those using the tool find the right information. Marketers creating original visual content will get the credit for branded images and graphics shared on the web.
With Google’s Knowledge graph and its move to improve standard search, Google can now process an image more effectively and find context within images. These are important and critical factors to a search’s growth.
In locating the origin of a photo, consumers usually use Google’s Search by Image tool. For content marketing using on infographics and other visuals, more contextual search will develop the ability of Search by Image to drive traffic.
Improvements by Google to standard search and its other search tools shows the growing importance of visual content in the website especially in positioning a brand as a thought leader.
A report from Brafton shows an increase of 47 percent more engagement on content marketing campaigns that offers different forms of visual content compared to those without visuals, photos or infographics included in their campaign.
Read more at Google-gives-search-by-image-a-speed-burst
Blekko reported increase in traffic with ScoutJet
News on Social Marketing, according to Brafton News, to give users the most accurate picture of the web, Blekko recently announced the upgrade of its search crawler. For a more interesting tool for both marketers and users, the company’s SEO tools will show users latest, most accurate and transparent data as a result of the improvement.
To allow marketers to make more decisions on their web campaigns, Blekko’s search crawler, ScoutJet, will directly transmit data to the company’s SEO tools. With this upgrade, Blekko reported a recent increase on traffic.
A key advantage of this improvement is that users will now be able to see a more accurate picture of the web when searching for content and marketers ranking can be easily evaluated.
With top-ranked pages crawled every hour and other high-quality pages checked weekly, this will make ScoutJet work closer to real-time. This change also allows Blekko to have a more vigorous indexing system. With frequent indexing, marketers can now easily recognize possible problems with greater detection of inbound links and duplicate text on a site.
For marketers to keep their visibility in light of Blekko’s update, they should continue to update their sites with fresh and relevant website content.
Read more at blekko-updates-seo-data-to-provide-most-accurate-results
Other Social Marketing Articles of Interest
Exposure to Facebook marketing content increases conversion rate