Most consumers want to receive relevant information, not ads
News on Social Marketing, according to Brafton News, considering that quality information will be offered to them, consumers will readily pay for a digital content.
The study shows that advance free content is expected by 90%f respondents to give them an idea of the quality a site is offering. Before purchasing, most audiences needed to see first the produced contents and its relevance.
Sixty three percent of consumers expect to receive information and read content they’ve paid for without any ads. But if it means a lower price, 61% of the respondents do not mind seeing this ad content behind the paywall.
Offering a high-quality, engaging content for paywalls is important for companies to be successful since the view of paywalls is changing. Forty two percent of consumers now think that businesses should charge for an access to content.
With the value of information, B2B companies using content marketing can now find customers spending on white papers and other researched forms of content marketing. The increasing popularity of smartphones and tablets will allow customers to pay more for content as they’re likely to access it more frequently as they use the internet more often.
Read more at Consumers will pay for content if it offers relevance, value
App Center now available globally
News on Social Marketing, according to ”Facebook Developers, App Center has already driven millions of installs to mobile, canvas and web apps since its roll out in the United States last month. Today, App Center is being made to be more available globally. Since about 80% of our monthly active users are outside the U.S. and Canada, we’re launching the App Center in seven additional countries with a new localization tool for developers.
The App Center bookmark, located in the left navigation menu on Facebook.com and in our iOS and Android apps, is now available to all users in the United States, Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom. Soon, the App Center will be launched to users in Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey.
We show app information in a person’s own language, whenever possible. High-quality apps listed on the App Center are based on feedbacks from users and orders them based on what a person is most likely to enjoy.
For you to provide translations of your app’s information (name, tagline, and descriptions) for use in the App Center and across Facebook, we’ve added the Localize tab to the App Dashboard. This is in preparation for the App Center broader roll out.
Read more at App Center Global Rollout
Page owners can now tag their posts and photos with location
News on Social Marketing, according to Inside Facebook, adding location to a post is helpful for providing more contexts and telling a richer story. Facebook now gives page owners the option to tag their posts and photos with location. Although it is not yet clear if this feature has been rolled out to all pages or is still under test since no official announcement has been made.
Just like a personal post, a map of the location will be included once a page post doesn’t have a link or a photo included. Effect of this feature on EdgeRank is not yet known, but this would allow text posts to get noticed in News Feed.
Seeing all of a page’s location-tagged posts at once is difficult since pages do not yet have a map feature like personal Timelines do. Adding Open Graph apps to share activity on behalf of the page will surely help brands that are also active on Instagram or Pinterest because they could present this activity within boxes on Timeline.
Facebook is also said to be working on a new real-time location-based advertising option. No details are available as of now as to how it will work but tagging page posts with location and promoting them as Sponsored Stories could possibly be involved.
Read more at Pages can now add location to their posts
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