Marketers can now adjust sites with Google’s Crawl Error Alert
News on Google Marketing, according to Brafton News, to help companies succeed with SEO, Google is taking steps to give marketers the latest information related to the health and performance of their websites.
Google announced in its Webmaster Central blog the rollout of crawl error alerts that will assist marketers make changes to their sites when Googlebot notices too much error messages or page problems. Slow-than-usual load times or frequent timing out of pages will also be alerted to webmasters.
Google gives suggestions and advice to its users to direct webmasters in addressing these issues. While many have the capability of improving problems, some may lack the technical skills to improve the errors. Smaller companies may find it easier to make SEO work for them by guiding them through the process.
To help companies create user-friendly sites and in line with technical considerations of its search algorithms, Google has made new adjustments to its Webmaster Tools and analytics suites. Marketers can see how frequently their top pages also serve as landing pages to their site with the addition of the Entrance Tab to Analytics Page reports.
Read more at Google gives SEO health checks: Rolls out crawl error alerts for webmasters
ComScore: Consumers expose to social more likely to convert
News on Social Marketing, according to Brafton News, with the significant growth of web marketing in the last three years, a study by RSW/US found that more than half of respondents have committed at least 30% of their budgets to the internet.
According to RSW/US, 87% of marketers are creating a website acting as engine for web leads and conversions. Forty-four percent said that at least half of their budget is dedicated to digital media and social marketing which they believed could help build traffic.
A report from comScore suggested that exposure to social content will most likely convert consumers. The study shows that within four weeks exposure to social content, 4% of Facebook fans of Target converted compared to the 3.3 % who converted without seeing any information shared on Facebook. Social content increased the frequency of conversions among fans’ extended networks.
Social marketing campaigns can lead new users to conversions and drive more traffic by focusing on an extended network. The study by Ipsos shows that 18% American adults would make a purchase based on the social endorsement of a friend.
Social plays important role in the growth of the purchase process and as more organizations include social media marketing a part of their web campaign, it will only continue its way up.
Read more at More than half of marketers dedicate at least 30 percent of budgets to web
Marketers invest in multiple platforms for media marketing effort
News on Social Marketing, according to Brafton News, to reach a broader audience, organizations using social media marketing are investing in multiple platforms, reported 33Across. In the past, most attention was given to Facebook due to its control in the social space. But marketers now has noticed the emergence of Twitter, LinkedIn and other networks and identify them as feasible elements of their new media marketing efforts.
The study reveals that other than Facebook, 70 percent of web marketers spend 80 percent of their time with other platforms, a considerable change when 33Across conducted the same survey in March, when nearly half dedicated more than twenty percent of their marketing efforts to Facebook.
33Across believes concerns surrounding its recent IPO, which has struggled to take off, could be a reason of marketers’ uncertainty to focus so much on Facebook. And also, prospects are now spending more time on other networks because of their significant growth with 250 million active users for Google+ and with Twitter boasting more than 140 million active accounts.
Despite wavering doubts, the value of Facebook continues to be strong, but a diverse strategy is needed for its social success. Companies should develop campaigns, may it be content marketing, email or social, that will reach its diverse target audiences.
Read more at Social media marketing campaigns evolve beyond just Facebook
Other Social Marketing Articles of Interest
Companies using social media marketing name cost savings, real-time insights top benefits