ROCKZi creates social platform that brings curation to the masses
News on Social Marketing, according to San Francisco Chronicle, ROCKZi, a social environment that brings curation to the regular internet user was revealed by blekko. ROCKZi allows people to discuss and comment on timely and relevant news.
Popular topic categories like politics, sports, fashion, recipes, tech and more are featured on the “news boards” for this new curated social platform. To see timely, quality content from top sources on the Web, users can simply click on one of the news boards. Easy to use browser bookmark is also available to allow ROCKZi users give relevant content from any place on the Web.
Rich Skrenta, CEO of blekko, says that “ROCKZi’s great content, its state of the art design, and its very intuitive, low touch set of tools, creates a social platform that brings curation to the masses.”
An initial 33 news boards have been launched by the site today and plans to increase it to thousands by the year end.
ROCKZi user’s social signals will eventually be translated into search signals that will allow blekko to recognize relevant content and curate search results while eliminating spam from search.
Founded in 2007, blekko introduced its search engine and unveiled slashtag in 2010 that let experts create vertical search so that results were curated to focus on the best sources on the Web. Five and a half million visitors, who made more than 110 million searches, were recorded by blekko in May 2012.
Read more at Blekko Debuts ROCKZi, the Visual Platform for Fresh Content Curation
Share button allows users to include a comment if they like
News on Google Marketing, according to Brafton News, the launch of Google’s new feature to drive activity to its Google+ network has been announced by Sean Liu, product manager at Google. This new feature will allow users to share links in their search results on the social network.
Activity on the site remains small in spite of Google+ saying that it now has more than 250 million users. Google+ still struggles to create much traffic and popularity for its site even though they have allowed users to share content directly from SERPs to increase posts and overall content sharing on the network.
This new feature will allow users to include a comment before sending it to Google+ by clicking the share button where a prompt will appear.
A main intersection between social media marketing and SEO will be represented on this new feature as users may notice pages increase rankings when a Google+ contact has shared the link. The +1 button on paid search content has also been introduced by Google+ on Google SERPs.
Read more at Google implements Share button on to SERPs to boost good content and Google+ activity
47 percent of consumers use social to interact with businesses
News on Social Marketing, according to Brafton News, in a study by American Express to analyze the nature of customer service, 47 percent of consumers who interacts with businesses through social media do so to share an experience with their extended networks.
Fifty percent of the respondents use social to obtain assistance to problems they encountered with a product or service. To improve a brand’s visibility and reputation on the web, marketers must develop strategies to make sure feedback is addressed.
The study shows that forty six percent of respondents turn to social to express frustration, 43 percent ask for others opinion and 33 percent for a beautiful experience with a company. Feedbacks shared by customers are usually seen by companies in the services industry.
Sixty percent of the times, brands that have fast response and offers possible solutions will have a good standing among prospects while companies that doesn’t have any solutions to a consumers problem can result to a negative perception of the business with 7 percent of respondents think less of the brand after social exposure.
An effective social presence gives companies a lot of benefits. Forty-two percent says that with social media marketing, they are able to identify areas to focus their services and products as well as possible new markets.
Read more at 46 percent of consumers sharing frustration with companies on social media
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Study finds custom Facebook tab engagement down 53 percent, shared content driving more traffic