Email Marketing Campaigns Reach Consumers More Often
News on Social Marketing, according to Brafton News, according to Good Technology, with the rise of smartphones, email marketing campaigns reach consumers more often. During weekdays, sixty eight percent check work email earlier than 8 a.m. and viewed their inbox on weekends and even during vacations and moments with friends and family. Marketers believed that the growing access of mobile means that content sent has reached audiences during the day.
A promise to users’ access website content in email campaigns from mobile devices is a risk to the success of these messages in driving traffic and conversions. Users’ interaction with content is necessary so chances to drive leads and sales will not be wasted.
A statement from John Herrema, senior vice president of corporate strategy for Good Technology, “In today’s ‘always on’ mobile environment, secure access to corporate email and apps is a ‘must have’ versus a ‘nice to have’ for nearly all companies,”
Since employees are now being allowed to use their preferred mobile devices for work, workers frequently interact with mobile content related to their jobs.
Businesses drive sales and increase web visibility with the help of Email marketing campaigns.
Sixty eight percent of businesses reported to Zoomerang and StrongMail that integrating email with social was a critical consideration for 2012.
Read more at Email marketing campaigns reaching recipients throughout the day, even in bed
Advantages of Sponsored Stories to Companies Using Facebook Marketing
News on Facebook Marketing, according to Brafton News, Marin Software reported that more Sponsored Stories is an advantage to companies using Facebook marketing obtains more value for the money spends on paid social content. Sponsored Stories attract more attention for promoted content on Facebook, since brands can insert relevant content into the news feeds of their fans.
From the time Sponsored Stories was launched, marketers observed the rise of its clickthrough rates to 20 percent. However, since the cost per click increase 26 percent, and cost per thousand impressions raise 51 percent, marketers ought to consider the value of organic influence versus paid social reach.
Consumers considered Facebook’s paid social content totally irrelevant. Typically, merely the organic content in news feeds is their only concern even if more time is spent on Facebook.
Facebook makes an effort to create social media marketing more appealing to users. Brafton reported that Sponsored Stories are generated to modify its paid content to a more organic model. Through Sponsored Posts, social content of companies can be viewed in a specified number of times.
Read more at Sponsored Stories boost companies’ Facebook marketing CTR 20 percent
Promoted Updates: Discover New Places and Businesses by Spending Less
News on Social Marketing, according to Foursquare Blog, while Local Updates reveal places you love in a friends’ tab, Promoted Updates is now introduced, a new way to uncover places when planning your next move. Promoted Updates is a great way to be kept posted of events at a local coffee shop, spend less on a clothing purchase, or discover a store you have never come across.
Promoted updates are similar to local updates in your friends’ tab, but the difference is that businesses pay to promote them in our Explore results. It performs similar task to ads on Google. In foursquare, a promoted special about a weekend deal at a nearby computer store can be seen when doing same search in Explore.
The algorithms powering Explore’s personalized recommendations and the ones used to distinguish the perfect updates for you are the same. Promoted update is prevented from being seen from a place not recommended by Explore algorithm.
Today, we’re rolling this out with local businesses as well as nationwide brands. Some of our 20 pilot partners are B&B Hospitality group (Otto Las Vegas, B&B Ristorante, Carnevino and Pizzeria Mozza), Best Buy, BR Guest Hospitality (Dos Caminos and Atlantic Grill), Butter Lane, Crunch, Dave & Buster’s, Gap, Hilton, jcpenney, Lowe’s, Old Navy, Starwood Preferred Guest,The Standard Miami, Walgreens, and ‘wichcraft.
Read more at Introducing Promoted Updates – helping you discover new businesses and money-saving specials around you
Other Social Marketing Articles of Interest
Facebook rolls out Scheduled, Unpublished Posts for marketers, social content gets targeting lift