Companies focus more on SEO and overall search marketing
News on Social Marketing, according to Brafton News, IPA Bellwether reported that more companies are now adjusting their budget to focus on SEO and overall search marketing. With the global economic crisis, the U.S. spending has been limited but a larger audience has been reached by businesses through organic search.
A company’s success depends on how they develop efficient web marketing strategies. The study shows that organizations search marketing budget accounts for 7.4% of their total spending.
With the search activity on both Google and Bing reaching all-time highs in June at 11.4 billion and 2.7 billion queries, respectively, companies focus more on paid search campaigns and SEO due to its performance and continuous success of search.
However, search marketing can only work if a business is committed in developing a dynamic and engaging website. These organizations will most likely see an increased search activity with SEO and paid search campaigns together with a relevant content marketing. A recent report from Market Force shows that branded website content influence 78% of consumers.
Read more at SEO investment grows as traditional marketing channels show weak returns
Facebook Timeline helps increase businesses profit and visibility
News on Facebook Marketing, according to Bosmol – Social Media & Web 2.0 Internet Marketing News, users were not happy with Facebook’s Timeline. But for businesses, it was an opportunity to leverage Facebook in its entirety to both current customers and potential new ones. Building the Timeline into your marketing strategy is an advantage in terms of using social media to leverage your brand.
The new Timeline has five ways to increase visibility and profits of your business’ Facebook page.
1. Timeline awakes interests of consumers and engages them more by telling a story to your fans by listing the accomplishments of your business.
2. Having a large cover photo that expresses who you are and a smaller profile picture that allows you to use your company logo or slogan, creates brand recognition.
3. Uploading pictures of new products, company events and activities not only gain the attention of Facebook and the major search engines, but you can also add in links that will direct people to your website.
4. Your Facebook page will now have more of a webpage feel with the new cover photo and the customizable tabs.
5. Customized Tabs makes your Facebook page become a one-stop-shop for users because it can market both products and services.
Read more at 5 Ways Facebook Timeline Has Affected Businesses
Facebook’s reach metric now includes mobile data
News on Facebook Marketing, according to Inside Facebook, for page owners to know the true reach of their posts, Facebook made modifications. The reach metric in page insights will include mobile data and the desktop News Feed can be counted reach when a user scrolls and loads the page’s story.
Facebook Reach is the number of people who have seen any given Facebook post within the first 28 days since its publication. Reach is counted when a post is loaded and shown in News Feed. Today, with mobile distribution counted as a page’s total reach, Facebook seems to report reach as a combined total, rather than distinguishing between desktop and mobile.
Another change made by Facebook is the loading of fewer stories at a time. The companies aim to improve the efficiency of News Feed. This change will affect reach total as more stories will load when a user scrolls down the feed. Now insights should precisely reflect what users have seen, though it should not have an effect on how many fans will see a page’s post in their feed.
With the addition of mobile, the number of reach total will increase. However, the change on News Feed could also decrease the number. The effect on reach with these changes is still unclear. Whether or not these differences will balance each other out is still difficult to know.
Read more at Facebook updates page insights to make reach metric more accurate, include mobile
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