Additional download no longer needed for the new Office
News on Social Marketing, according to Linkedin Blog, to easily bring your LinkedIn network into your Microsoft Outlook inbox experience, we have been working directly with Microsoft. Today, to be able to sync with LinkedIn, the Outlook Social Connector for the next release of Office will no longer need an additional download. This means that to be able to immediately see rich profile information, like photos and LinkedIn network activity for any connection that emails you, you only have to sign-in once with your LinkedIn credentials. Viewing a People Card will also allow you to see LinkedIn profile data.
The Outlook Social Connector for the new Office will help you become even more productive and effective because a lot of your time are spent working on email. Aside from following what you’re LinkedIn connections are discussing and sharing, you can also learn more about Microsoft’s connected social experiences here. It also gives you easy access to LinkedIn profile details, contact information and photos.
In the coming weeks, we will also be introducing a new LinkedIn for Outlook application for the new Office app store which contains new features and functionality designed for every professional.
Read more at One-click LinkedIn Integration with the new Office
Facebook launch a Recommendations Bar for users
News on Facebook Marketing, according to Brafton News, to help users find content which are shared and Liked by friends on the social network, Facebook has launched out a Recommendations Bar. This will help curate content on the site that is relevant where users may not have noticed.
When a relevant content is Liked by a user, friends will be able to see it through his news feed. The Recommendations Bar functions like the news feed except that it has a particular column for Liked content. Users can find the links more easily by organizing this information, in a site where a lot of different information is posted.
An increase of up to three times as much engagement for content was observed by Facebook with their new page layout. Marketers who are adding shared website content on Facebook for their social marketing strategies can drive more traffic.
Brafton has recently reported that Facebook has launched new tools for marketers. To allow companies to effectively coordinate their product releases on the site, Facebook has integrated a Want button for business pages and Scheduled Posts.
Read more at Facebook rolls out Recommendations Bar that promotes relevant content
Google’s Panda 3.9 to impact 1 percent of search results
In the next couple of days, it is important for marketers to measure and monitor their organic search traffic volume. Insights on recovery and websites that will probably succeed in the post-Panda searchscape are offered in a link at Google’s blog post “building high-quality sites” for marketers who have been impacted.
The main takeaway from these guidelines is that marketers must spend in user experience and creating content that will engage their customers, Brafton noted. However, there are questions that marketers should ask themselves when evaluating site content;
Does the article offer original content or information, original research, original reporting, or original analysis?
Was the article edited well, or was it hurriedly produced?
Does the site have redundant articles, duplicate or overlapping on the same or similar topics with slightly different keyword variation?
Do readers of the site have genuine interests of the topic, or does the site generate content by attempting to guess what might rank well in search engines?
Read more at SEO alert: Google rolls out Panda 3.9
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