Google sites lead video ad views with 1.4 billion
News on Social Marketing, according to Brafton News, ComScore, a market research firm, reported that while total video viewing drops in the month of June, video ad content shows an increase to 11 billion from the 10-billion views they experienced on the previous month. The report shows that in June, 33 billion videos on the web were viewed by Americans, which signifies a drop from the 36 billion views in May.
Sites generating the most activity are Google with18.2 billion and Yahoo garnering 717 million views. Rounding up the top five networks are Facebook, Vevo and Viacom Digital.
ComScore also reported that in terms of video ads, more than10 billion ads on the web were viewed on May. However, in June, this figure grew to more than 11 billion with the top five ad networks producing more than 1 billion each.
Leading the top 5 networks is Google sites with more than1.4 billion video marketing spots in June. BrightRoll followed in second while Hulu, Adap.tv and TubeMogul complete the third through fifth top spots. The value of video content as a content marketing strategy will continue to grow as it is becoming more popular among American web users.
Read more at Total video consumption drops in June, but ad content grows to 11 billion
Marketers that use social and develop website content earns consumers
News on Social Marketing, according to Brafton News, About.com reported that marketers who develops website content that helps inform and guide prospects to conversion, and establishes its presence on social networks, can create a positive insight of their company’s and can help develop the trust of their consumer. Developing content has become an important element of web marketing as the web’s role in research for purchase decisions increases.
The study shows that 41 percent of respondents that they use social media to check businesses and to know what consumers have to say about the brand. Thirty three percent shows their trust to a company through Likes and Retweets while 25 percent are influenced by the amount of engagement content receives.
To be able to build greater social influence, marketers must develop a content marketing strategy. Sharing headlines from articles, blog posts or white papers on Facebook and Twitter will encourage prospects to share the content themselves ad will help elevate engagement.
A study by Buddy Media found that to maximize engagement and sharing, headlines from website content should be paired with links.
About.com found out that authority and a sense of transparency that drives perception is more likely to be established by companies who use the web to share content and educate their audiences.
Read more at Survey shows consumers trust companies that use social and content marketing
Poor social marketing engagement causes businesses to failed conversion of prospects
News on Social Marketing, according to Brafton News, one of the main reasons of the struggle of companies, using social media marketing, in increasing conversions is because of missed engagement opportunities. This was stressed by Jen DeTracey, author of Lift Strategies: Quick Tips to Engage Customers and Elevate Profits. Her study shows that 75 percent of companies struggle to boost conversions because of the lack of engagement with their prospects.
An interaction from businesses is expected by prospects who reach out to them on Facebook, Twitter or other social platform. The purpose in using social media marketing to engage social audiences is defeated once businesses fail to respond to users’ questions, messages or even complaints.
Companies must keep in mind that social media marketing is a two-way communication platform between them and their prospects. DeTracey said that social listening and responses is very important as companies will most likely lose their customers because of a poor engagement strategy. She also said that the use of social marketing in connecting with clients is often overlooked but very critical as it costs up to 15 times as much to get new customers as it does to retain existing ones.
A recent study by Brafton shows that 70 percent of social users said they follow companies for a lot of reasons, including the need to interact with them.
Read more at Businesses miss conversion opportunities due to poor social marketing engagement
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