In this week’s Social Marketing Buzz, we feature summaries of great content we found around the web this past week — all around the theme of engagement. Enjoy! And please visit the original sources and leave them a comment.
Get more from 140 characters with Twitter Cards
Twitter Cards help you richly represent your content within Tweets across the web and on mobile devices. There are 7 Card types that can be attached to Tweets, each of which provides a beautiful, engaging experience built for Twitter’s web and mobile clients.
Smartinsights says the power of Twitter cards cannot be overstated. Twitter says: ‘They make it possible for you to attach media experiences to Tweets that link to your content… and help you richly represent your content within Tweets across the web and on mobile devices’.
But what does this mean for brands using Twitter as a platform to boost business? Put simply, Twitter Cards can help drive more traffic to your site and provide businesses with a new tool to effectively market their site and services.
Cards drive engagement from your Tweets
There are 7 Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients:
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but offers the ability to prominently feature an image.
- Photo Card: A Tweet sized photo Card.
- Gallery Card: A Tweet Card geared toward highlighting a collection of photos.
- App Card: A Tweet Card for providing a profile of an application.
- Player Card: A Tweet sized video/audio/media player Card.
- Product Card: A Tweet Card to better represent product content.
Social Marketing: NY Times using Twitter Cards
Vocus.com reveals how you can use twitter cards more efficiently.
So, What Does Social Media Exactly Do?
Alphaavant provides a lot of insight into on what social media does, exactly — it can either provide or takes away credibility for your business.
If I promote myself as a marketing ninja, yet only have 900 followers on Twitter, I am nothing like I claim to be.
If I send out a mail piece that claims I can help a business build a marketing strategy, yet I have a weak social media presence, what do you think will happen? Of course, my mailer will be tossed.
However, if I have a thriving social media presence, my claims are substantiated and I know have a prospect that is ready to ‘convert.
Social marketing engagement explained – Social Media Fuzz
Social Marketing Engagement and Why You Need It? : Social Media Fuze
Engagement simply means getting your fans to do something in response to your post
- Like
- Comment
- Click to open picture
- Click on Link
- Share
Do I Need Engagement?
Yes, It’s very important on Facebook to do everything you can to increase your edgerank, because you want to reach as many fans as possible with your message.
Generally speaking only 10-20% of your fans will see your updates, unless you increase your engagement/edgerank. This only applies to Facebook though.
Types of engagement on other social media sites include:
+1
share
retweet
mention
tag
pin
repin
comment
favorite