Outsourcing, A Way to Cut Down Expenses
A valuable point on Social Marketing that I took away with me, from this article at Brafton News is that outsourcing social media marketing campaign is the best solution of businesses to lessen their expenses and yet succeed.
Recently, Social Ally stated in a report that outsourcing social media marketing campaign is what businesses have come up in order to cut down their strategies related expenses.
With social being utilized as a part of a larger new media marketing strategy, it presents a chain of irresistible opportunities to businesses. However, at the beginning there will be a difficult proposition in the allocation of funds.
A number of businesses find it difficult and expensive for managing tools and departments dedicated to social. And by outsourcing social media marketing to a third-party is a cost cutting measure to help reduce expenses and lessen some issues often encountered.
Content creation for social is the mainstream of the work, where agency partnerships help businesses. Prospect engagement on these social platforms starts with content, but consumers and B2B buyers needed answers to their questions and other posts.
According to Sally Falkow of Social Ally, “The people in the company are the ones expected to do the Engagement and conversation.” “In social media there must be conversations among people in the company and their stakeholders, while engagement is the tip of the social media iceberg. Research, monitoring and content creation reached 75% of the work which can be outsourced.”
Outsourcing other elements of marketing campaigns is what businesses have decided on for year 2012. Recently, Brafton revealed in his report that businesses creating custom content for marketing that outsourced the task to organizations with qualified content writers has reached to 31%.
Read more at Social marketing can be costly, outsourcing helps companies succeed for less
Tasks of Content Writers
News on Social Marketing, according to Brafton Newsjournalists, researchers and editors comprising Brafton’s newsroom are organized into teams according to content specialization. Traditional newsroom structure provides access to thousands of resources to follow clients’ industries, and gives the quality of traditional media writing.
“We’ve received great posts! “The level of customer service provided by our editor and by our writers’ ability to figure out what our company does is very impressive, like meeting deadlines, taking direction and producing results,” according to Carolyn Sikes, Marketing Manager of National Insurance Services, Inc.
EXCLUSIVE AND UPDATED CONTENT
Day by day, fresh content for your site is being written by Brafton’s journalists. They create news, blogs and articles designed to fulfill your custom editorial brief which outlines unique brand features and content requirements for individual clients.
We are provided by our in-house writers with the latest headlines in the industry based from the perspective exclusive to your brand, positioning your business as a voice of authority.
SEARCH- AND SOCIAL-FRIENDLY WRITING
Content with search trends, social buzz and SEO are being dealt with by our editorial team. A unique content focuses on the timely issues consumers care about which will be visible on the web with the aid of an appropriate keyword placement.
With the help of Brafton journalists’ incessant industry coverage, social sharing has improved and at the same time aid in uplifting your brand’s credibility.
EDITORIAL ACCURACY
The upholding of a well-established internal editing system in Brafton’s newsroom ensures high editorial caliber content.
In a Brafton’s newsroom structure:
It is the task of our in-house quality control system to review each article, then journalists forward it to their editors and lastly it is published to your feed. While being definite that the content provided is on brief to reflect the voice and authority of your brand, factual, grammatical and source accuracy is still maintained through the quality assessment process.
Read more at Content Writers
Research Report on Digital Content Marketing Survey 2012
I found this interesting article over at Content Marketing Institure on Social Marketing and I wanted to share some of the points with you.
Without a doubt content marketing is popular but a lot of questions arise in marketer’s minds. Questions like “What’s working? Should I be outsourcing? What are the most important attributes of content?” Brandpoint, a CMI benefactor and the Content Marketing Institute begin to answer these questions in the 2012 Digital Content Marketing Survey. After conducting a survey on 389 marketing decision-makers, some interesting insights were being obtained.
Social content and blogging are popular and effective
The same result was reported in the 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report, with 90% of content marketers still use social content and 75% are blogging. According to marketers, the best results can be acquired by using social content, e-newsletters and blogging.
Among the content marketers, are you one of the many who chose social content and blogging? If interested on some ideas on the effective ways to use these types of content, you can visit this links:
The Ultimate Guide to Blogging
7 Social Media-Inspired Content Marketing Lessons
The rate of outsourcing is increasing
In the next 12 months, outsourcing of at least one form of content is the strategic plan of 70% of marketers. The most frequently outsourced type of content marketers is the video, followed by images/infographics and by online articles.
Things to be checked from contributors when outsourcing, go to these links:
3 Things to Look for When Hiring a Journalist for Content Marketing
Looking for Help with Content Marketing? Tips on What to Outsource
Engaging content and storytelling are paramount
Engaging content and storytelling are paramount. Three attributes to be considered by marketers with an outsourced partner when creating content:
engaging and creative storytelling
custom content
professional-level writing
For additional guidance on creating engaging stories, these CMI posts can help:
Your Kick-Start Guide to Engaging Content [Free eBook]
Content Marketing Storytelling: Secrets from the Big Screen
Read more at 2012 Digital Content Marketing Survey [Research Report]
Other Social Marketing Articles of Interest
Spring cleaning for your content marketing strategy: Get organized with an editorial calendar