“Martin Luther King Jr. Day” Became No.1 Trending Topic
Some important points on Social Marketing that I want to share with you, from this article at Brafton News is that working trending topics into articles and blog posts are the major goals of content marketing campaign with SEO for the enhancement of search ranking. One best example is “Martin Luther King Jr. Day,” which became no. 1 trending topic, according to Google Trends.
Though it may be difficult for marketers to work trending topics into content, the effect of a certain topic on industry and developing content helps drive traffic.
Valentine’s Day and the Super Bowl are events that businesses considered potential hot searches where they can create content to attract readers and prospects.
Though working on events may be done days ahead, breaking news on popular subjects are more effective in helping companies drive traffic. The death of Steve Jobs, Apple founder was exceptionally a hot topic on both search and social users on the web. Topics on tributes to jobs and its impact on their industries are interesting to website visitors and most especially for those prospects mourning the loss of the innovator.
Read more at Martin Luther King Jr. Day search trend can boost content marketing campaigns
5 Great Twitter Tools to Help Find and Engage with Quality Twitter Followers
I found some helpful ideas on the “Top 5 Most Indispensable Twitter Tools for Marketers” from this article at Social Media Examiner, A large quantity of Twitter followers is important but maintaining the depth of your relationships with Tweeple is paramount. “Reach” on Twitter is essential as well to have huge number of followers.
The five great Twitter tools help find and engage with quality Twitter followers, specifically, focusing on generating new followers, managing newly found follower surplus and attaining deeper relationships.
1. Blast Follow
Twitter is a Law of Reciprocity platform., “you follow me, it’s only fair that I follow you back.” The popularity of Twitter is due to the strong driving force of human urge to reciprocate.
2. Tweepi
Tweepi enables you to unfollow those who do not reciprocate. Be extra careful not to unfollow those you prefer to continue following. The overall strategy is to blast follow 100-200 people giving them a week or so to reciprocate, if they don’t then clean them out with Tweepi. And repeat the procedure.
3. twAitter
This tool is necessary in maintaining a presence, allowing you to schedule your tweets in advance, rotate and repeat our tweets. Soon Gremln will be the new name of twAitter. Social Oomph may have similar functions but its premium service would cost you while twAitter is for free.
Twitter is a drive-by platform. People login for 10-20 minutes at a time and may not see your tweet during that time, so you need to repeat yourself.
4. TweetDeck
Having thousands of followers, it’s important to organize them and focus on the very interesting ones. With TweetDeck you can create panels based on your lists, retweet now or later, keep an eye on your fav tweeps and a lot more.
5. TweetChat
TweetChat allows you to isolate the conversation based on the hashtag. TweetChat helps keep track of your favorite hashtag. It generate followers by creating familiarity and depth before the follow itself occurs.
Bonus 6. Super-Secret Bonus Twitter Tool
The most important tool where the big secret is you, be useful, be interesting and be compelling.
Read more at Top 5 Most Indispensable Twitter Tools for Marketers
Google+ hangouts on Air: View Hangout Live As a YouTube Live Stream
News on Google Marketing, according to Google Webmaster Central Blog,Google+ hangouts, the free group video chat on Google+, allow a maximum of 10 users only including the host. Due to its limited users, complaints arise which made Google+ team announced its new feature called Google+ Hangouts on Air allowing more than 10 users.
Although Google+ hangouts on Air is still limited to 9+1 users, the rest of the users will be able to watch the hangout live as a YouTube live stream.
When someone hosts a Google+ hangouts on Air, it can be viewed in the stream similar to watching a youtube video. You have options of joining or just watching or listening without even joining.
Another feature that everyone is going to enjoy is that, Google+ hangouts on Air will be recorded and automatically uploaded to your YouTube account which is private. You can go to your YouTube account if you choose to make it publicly available.
With the various features, you are now able to audio conference using phone, enjoy fun things like mustache or antlers, hangouts api, screen sharing, instant group chat, take notes using google docs and draw using sketchpad.
Read more at Google+ hangouts on Air : A live broadcast feature with recording to youtube launched for some users!
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