Google’s new feature allow webmasters to view their newest inbound links
News on Social Marketing, according to Brafton News, a new feature that allows webmaster to view their latest inbound links was rolled out by Google. Google,s Matt Cutts said that users can now download a spreadsheet that details the sites linking to them and the date they activated the link. This will help marketers develop a link timeline to better understand their SEO results. For marketers who want to request links to be taken out from their sites, this tool may come in handy.
The links can be use to guide SEO efforts and provides marketers good insight to the audiences their content resonate best with. Finding the reason for traffic gains and losses can be difficult to track because of the new algorithms being rolled out by the company. Getting high-quality inbound links for different content pages can guide best link building practices while a strong indicator of a problem is seeing regular links from low-quality sites.
Google is reported to be developing an upcoming disavow tool. A disavow feature that lets marketers request spammy, unsolicited links be discounted from their SEO ranking was recently released by Bing.
Marketers can now focus on delivering high-quality content because of these new developed tools that will help them improve their search standing. Webmasters can now download new links whenever they see fit to monitor the inbound traffic they receive and act accordingly with the inbound link viewing tool.
Read more at Google lets webmaster see latest links with new downloads
Consumers are rapidly adopting Facebook and mobile apps
News on Social Marketing, according to Marketwire, latest online survey conducted by Harris Interactive on behalf of MediaBrix, shows that standard banner ads in Facebook apps are preferred to be seen by 28 percent of Facebook app users while immersive and integrated ad units in mobile apps are preferred by 72 percent respondents. Standard banner ads in mobile apps are preferred by 40 percent of smartphone owners to be seen and 60 percent likes to see immersive and integrated ad units in mobile apps. Those that offer people virtual rewards or currency and interactive video ads that occur during natural breaks in the app or game are the immersive and integrated ad units.
Inadequacies in the way that social and mobile developers are monetizing is indicated in the survey, given that standard banner advertising comprises a significant amount of advertising running across social and mobile apps. The survey also shows that to keep pace with consumer preferences, the digital advertising industry needs new creative advertising formats for social and mobile platforms.
The MediaBrix survey reveals that in the past twelve months, 33 percent of Facebook’s one billion users say they have used an app on Facebook and 65 percent of Facebook app users say they have played a game on Facebook. The Wall Street Journal reveals that more than 45 billion apps have been downloaded, with free and paid apps for the Apple and Android platforms showing the biggest growth.
Read more at Survey Reveals Inadequacies in Monetizing Facebook Apps and Mobile Apps
Study: Facebook users more likely to view video content than Twitter users
News on Social Marketing, according to Brafton News, marketers may have to focus more on adding promotional or informative videos to their content marketing mix as a report from Wistia found that video content are more likely to be viewed by Facebook users than Twitter users. The report details the number of video content shared on Facebook to that of Twitter where for every one video posted to Twitter, nearly ten are shared on Facebook.
Before, a user will be redirected to the original hosting website with videos shared on Twitter. Now, users will find it easier to watch clips posted on Twitter as users won’t have to navigate away from the social giant and videos will be viewable on the site. Although this could help the site as a video platform, Facebook will still likely be a primary destination for video sharing as the social media leader still dominates Twitter in terms of overall traffic. Nonetheless, when shared across multiple platforms, video content can achieve the most exposure.
In accessing video content, different devices have also been used. A study shows that many users watch spots between one and six minutes on their desktops or smartphones while for viewing longer video content, most users prefer to use tablets.
Reports suggested that the popularity of video on the web has significantly increased as video content are accessed by 70 percent of web users at least once per week.
Read more at Video content boosts Facebook marketing efforts
Other Social Marketing Articles of Interest
Targeting power users critical for Facebook marketing success
Total video consumption drops in June, but ad content grows to 11 billion