If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.  Jamie Turner, 60SecondMarketer.com
 

Technology has greatly improved these past few years.   It’s no doubt that most people prefer the use of their mobile devices when researching, reading and sharing contents online.

This is one thing in which businesses should consider investing.   The big questions is, is your website mobile-friendly ?   Last April 21, Google released a mobile friendly update  to encourage site owners to upgrade their websites to be compatible with mobile devices.   Google sees that a lot of internet consumers are going mobile and we can’t just ignore this opportunity.

Helpful Resource: #MobileMadness: A campaign to help you go mobile-friendly 

Reminder: Make your website mobile-friendly now !

 

Why Consider Mobile Users ?

Social Media Examiner has an answer to this:

Users are spending more time accessing social media from mobile devices compared to desktop computers.

How much more ?   Pinterest users are 92% mobile;  Twitter users are 86% mobile;  Facebook is 68% mobile;  and Tumblr is 46% mobile.

Given those numbers, it’s imperative that companies recognize the importance of delivering a social media messages which caters to and targets mobile device users.

We found this infographic from Pinterest showing helpful statistics of how brands use social media on mobile devices.

Social Media on Mobile

Digital, Social and Mobile in 2015 by We are Social.    It’s a 376 page report that has the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find.