Do you want to engage with your social media audience on a meaningful level? Then give your brand a voice and aim to strengthen your relationship with your prospects.
Here are some valuable information on how to humanize your brand on social media.
1. Show Off Your Staff
Recruit some office personalities to use in your marketing efforts. Showing the real people behind the work helps build trust with potential customers and also helps increase the likelihood of a client staying on. Physically seeing that there is a team behind the brand is impactful in itself.
2. Turn Employees into Brand Promoters
We live in a social media world. The majority of your employees likely have active LinkedIn, Twitter, Facebook, and perhaps even Periscope accounts. This means they have connections, whether it be friends, family, or complete strangers. You should be leveraging your employee’s networks to spread the word about your brand, and show that your employees are proud to represent and serve as the faces of your company.
3. Hire a Social/Community Manager (or Team)
The brands that tend to excel at humanizing are the ones with a dedicated employee or team working collaboratively to build that component of the company. The person should be someone who’s able to listen, engage, and react. Someone who’s creative and social, a natural problem-solver, with the passion for helping people would be the ideal candidate.
4. Personalize Your Automated Marketing
In order to truly humanize your brand, you need to ensure that every touchpoint you have with a lead or customer is somewhat personalized. Whether it’s using the person’s name in an email or utilizing direct language like “you” rather than “we” or “I”.
Implement remarketing tactics with personalized messaging. Automate strategies to send out nurture emails depending on where your leads are within the funnel. If they’re just in the learning stage, send non-promotional, helpful content that is in line with what they previously viewed or searched for. Nowadays there are so many automated ways you can create a personal experience for your audience.
Read the full article for more tips:
https://www.searchenginejournal.com/7-ways-humanize-brand/139320/