Picture Perfect – 11 Visual Content Tools and Resources for Marketers

visual content tools

To create awesome and share-worthy visual content for your social media, you will need to find the right websites and apps or programs to customize your images.

Here are some handy visual content tools and resources that you might want to check out:

Where to get images

Here are some of the top paid stock photo sites:

When it comes to free stock photos, make sure you’re downloading images from a reputable source. Don’t just download any image you like directly from Google. Instead you can use any number of royalty-free stock image sites that use the Creative Commons License to search for photos that fit your needs.

Apps and web-based programs to customize images

You’ll find, if you do a Google search, that there are tons of apps out there that you can use to customize your stock image on a mobile device. Note that some might not be available on both iOS and Android devices.

  • Adobe Spark Post: This is another great free app that, in their own words, allows you to “turn ideas into impactful social graphics.”
  • Typorama: With Typorama, you can create images for a wide variety of social networks, and you can shadow text so it’s easy read against varying backgrounds. You can also easily watermark all of your images
  • Wordswag: With lots of great type styles, and the ability to easily swap between styles, and even variations within each style, this is a fun app to use. It also has the option to use a few basic backgrounds, instantly search royalty-free stock images from Pixabay, or use your own photos.

If you’re doing the bulk of the work on a computer, then it’s definitely worthwhile to look into a few web-based visual content tools or editing programs. Some of the most popular sites are:

  • Canva: a web-based design program; the main difference between the free and paid versions are the ability to categorize with folders and collaborate with teammates. Additionally, Canva has its own stock image service — where premium images cost $1 per download. You can save all of your work for future uses and download high-res images for print as well as the web-based resolutions.
  • PicMonkey: this is another great option. You can get most of your work done with the free options, but the paid version is ad-free and includes premium overlays and fonts.

There are a lot of apps and programs to choose from and each has its own pros and cons. Just keep on exploring so you can find the perfect tools that will help you create your ideal images.

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Picture Perfect – 11 Visual Content Tools and Resources for Marketers

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