With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day.
So what’s the solution? Instead of focusing on the quantity of content we are creating, we should shift our energy towards the quality.
The average blog post actually takes more than five hours to produce from ideation to publication, and bigger pieces of content like white papers, eBooks, and infographics taken even longer than this, so it’s important to have a strong content distribution plan in place and to understand the different ways in which you can repurpose your content to really make the most out of it.
Here are three ways to make the most of your content sharing.
Use different content formats
Create a blog post containing all the top line statistics and results, then display these statistics visually through an infographic or some shareable images.
Videos are becoming more popular in the world of content creation too. Once a video has been published, it’s a good idea to transcribe it, as this will help search engines to read it, and you could also turn it into some audio based content, like a podcast.
By repurposing your content in a range of different formats, you are maximising its visibility and getting the best results from your content marketing efforts.
Utilize social media channels
Social media channels are a fantastic place to get your content seen online and offer brands a good platform for content distribution.
Social media posts need to be short and snappy to grab the attention of the reader, so pull out key statistics from your content, and write engaging social posts.
Don’t just focus on the main social media channels like Facebook and Twitter though, LinkedIn is great for sharing B2B related posts, and Pinterest and Instagram are platforms that have a huge audience to share your visual content with.
Actively encourage the next step
You want your content to be read and shared, so there is no harm in asking people to do just that.
Many blogs don’t have easy-to-use social sharing buttons, and many that do don’t even display the share count.
Comments are another great way to boost engagement around your content, but a surprising number of blogs either don’t have a comment feature. Others make users take so many steps to leave a comment that they get put off altogether.
A platform like Disqus provides sites with an easy way to encourage conversation and quickly reply to people, meaning they can encourage users to come back time and time again.
If you want to keep users on your site and boost the chance of them converting, then it may be worth adding a “related content” section somewhere on your blog.
This will show your audience that you are a thought-leader within your industry and your site is a content hub they can return to when they want to read more.
Read the original article for more tips about content marketing, :
https://econsultancy.com/blog/67259-six-ways-to-maximise-the-impact-of-your-content-marketing/