3 Website Optimization Tips for Social Media Marketing

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Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need to optimize your website for social media marketing.

Here are some website optimization tips you have to do in order to get ready for social media marketing.

Connecting with Social Media

You must form a clear path between your social media network and your website. Including your website in the bio of your profile is relatively simple, but not a lot of companies use their website to link back to their social media accounts.

Display these links prominently and don’t just install a sharing bar at the bottom of your page. This may require some additional add-ons or some more coding, but it’s well worth the effort in the long-term. There are plenty of tools that will allow you to do the same thing.

Begin with the basics. Facebook and Twitter are two essential social media networks, but then you have to look into other platforms. See what LinkedIn and Pinterest can do for your business.

Provide Regular New Content

You likely already know that you have to provide new and unique content on a consistent basis for SEO reasons. This is just as important on social media, though, because you always need something new to share. You have to give people a reason to actually come to your blog.

Use video marketing for maximum effect in this day and age. It takes up the most real estate on both Google and social media. Plus, it’s been shown time and time again that videos are far more engaging, particularly to mobile users.

Make Your Content Interactive

You may notice that nothing so far has include anything to do with the technical SEO aspects. This is because they come in a distant second to the user experience. A positive user experience will always do far more for you than stuffing lots of keywords in your content.

Social media should be the start of your sales funnel, whereas your website takes the customer relationship to the next level. Rather than forcing visitors to go through long registration or purchasing processes, allow people to register via their social media accounts.

Popular commenting platforms like Livefyre and Disqus allow people to just sign in with their Facebook profiles. This will improve your visibility because any comments are going to be representative of both website and social media popularity, both at the same time.

Original Source:

http://www.business2community.com/social-media/3-ways-optimize-website-social-media-marketing-01503262#fzPfGMuoekQGQ272.97

3 Website Optimization Tips for Social Media Marketing

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