Remember your business objectives
Before embarking on a social media marketing campaign, review your business plan. What are your objectives? Are they to grow a business, which prides itself on being a thought leader within its chosen industry? Perhaps you want to be the company to which people head when looking for an eco-friendly boiler. Design your content and posting strategy around those objectives.
Set yourself a budget
Social media marketing offers great reach, but it isn’t free. If you want people to see the content you publish, you’ll often need to pay the service you’re using as the distribution channel. Social media is now a ‘pay to play’ platform – plain and simple.
Localise your social media campaign
If you market to an international audience, make sure you take into account any cultural differences to the way we conduct business. It’s also easy to miss out on content delivery opportunities if you neglect to take into account certain circumstances in other countries.
Pay attention to your competitors
The competition will be using social media to promote their business, too (if not – more fool them). They’ll either be getting it right or throwing good money and resources down the drain, so make sure you keep an eye on their activity and learn from it.